Wac Omnichannel Commercial Manager

Job description: WAC Omnichannel Commercial Manager

Drive the Future of Commercial Excellence Through Digital Transformation

We are looking for a dynamic and commercially driven Omnichannel Commercial Manager to lead the development and deployment of omnichannel commercial capabilities across the WAC region.

This role is designed for a professional who is passionate about commercial transformation, customer experience, and digital innovation. You will be at the intersection of sales, technology, and operations, ensuring that digital channels become a key growth engine while seamlessly integrating with traditional Route-to-Market models.

What You'll Be Responsible For

Shape the Omnichannel Strategy

Contribute to defining and evolving the omnichannel commercial strategy. Build and execute a roadmap aligned with business priorities and growth ambitions. Ensure integration between digital channels and existing Route-to-Market models.

Lead Digital Commercial Transformation

Drive the deployment and adoption of digital commercial solutions, including: eB2B / Super App platforms Telesales channels WhatsApp ordering solutions Marketplaces CRM and Sales Force Automation tools

Partner with commercial, technology, and operational teams to turn business needs into scalable solutions.

Deliver Commercial Growth

Define and monitor key omnichannel KPIs. Drive customer acquisition, engagement, and retention through digital channels. Identify performance gaps and implement improvement actions. Use commercial insights and data analytics to support decision-making and accelerate growth.

Accelerate Adoption & Change Management

Champion the adoption of new digital tools and ways of working. Support capability-building initiatives across sales and commercial teams. Coordinate customer activation campaigns, promotions, and engagement initiatives. Capture customer feedback and transform insights into actionable improvements.

Ensure Operational Excellence

Oversee the day-to-day performance of omnichannel platforms. Coordinate with internal stakeholders and external partners. Ensure a consistent and high-quality customer experience across all commercial touchpoints.

What We're Looking For

Experience

8+ years of experience in Commercial, Omnichannel, CRM/SFA, Digital Commerce, or related fields. Strong FMCG or Consumer Goods experience preferred. Solid understanding of Route-to-Market and Field Sales operations. Proven track record managing cross-functional transformation projects. Experience influencing stakeholders across commercial and technology environments.

Education & Skills

Bachelor's degree in Business, Marketing, Engineering, or a related field. Fluent English required. French, Spanish, or Portuguese is a plus. Strong analytical and problem-solving capabilities. Excellent stakeholder management and communication skills. Advanced proficiency in Microsoft Excel and PowerPoint. Knowledge of CRM platforms, eB2B solutions, telesales environments, and digital commerce ecosystems.

Key Success Metrics

Success in this role will be measured through:

Adoption of omnichannel solutions. Growth in active digital customers. Revenue generated through digital and telesales channels. Customer engagement and satisfaction. Successful delivery of omnichannel projects. Effective deployment and utilization of CRM capabilities.

What Makes You Successful

Customer-centric mindset Strong commercial acumen Strategic thinking Results orientation Collaborative leadership Innovation mindset Data-driven decision making Ability to thrive in a fast-paced and evolving environment

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