Growth Marketing Lead

Responsibilities:

Positioning and Audience Understanding:

• Translate PeopleXYZ’s capabilities into clear messages for recruitment agencies, employers, and relevant partners.
• Develop audience-specific messaging for the UK and Nigeria, adapting the approach as we enter further markets.
• Use customer conversations, sales feedback, and market research to understand buyer problems and objections.
• Keep the platform story consistent while explaining different offers and use cases clearly.

Content and Brand Visibility:

• Own the editorial calendar across LinkedIn, the website, articles, guides, newsletters, video, and company updates.
• Write and edit strong content that demonstrates an understanding of the reader’s work.
• Turn product expertise and customer questions into practical resources and demonstrations.
• Support the CEO’s thought leadership and professional visibility.
• Coordinate design, video, and other contributions while maintaining brand consistency.
• Build distribution through relevant communities, industry relationships, partnerships, and media opportunities.

Website and Conversion:

• Create and improve landing pages for priority audiences, sectors, and campaigns.
• Develop clear page copy, relevant calls to action, useful resources, and enquiry journeys.
• Maintain a practical SEO programme covering search intent, content structure, internal linking, and performance.
• Work with product or technical colleagues where implementation requires their support.
• Test improvements to visitor engagement, enquiries, and demo conversion.

Demand Generation and Campaigns:

• Plan and deliver focused campaigns across content, email, social, partnerships, events, and paid channels where appropriate.
• Connect campaigns to a specific audience, offer, destination, follow-up process, and measurable objective.
• Work with sales to define qualified enquiries and ensure timely handover.
• Manage agreed campaign budgets and recommend where to increase, reduce, or stop spending.
• Support customer activation communications in collaboration with product and customer success.

AI and Marketing Operations:

• Build repeatable AI-assisted workflows for research, drafting, repurposing, campaign preparation, and reporting.
• Use automation to reduce repetitive work while preserving appropriate review.
• Operate HubSpot campaigns, forms, lists, workflows, and reporting within the agreed setup.
• Maintain reliable tracking and distinguish agency enquiries, employer enquiries, and talent registrations.
• Check product claims and source material before publication.

Measurement and Improvement:

• Report on relevant audience growth, engagement, resource use, qualified enquiries, attended demos, and marketing contribution to pipeline.
• Establish baselines and agree realistic targets with leadership.
• Explain what the results suggest, what remains uncertain, and what you will test next.
• Balance long-term visibility with near-term commercial opportunities.

Requirements:

• Demonstrable experience delivering growth marketing, content marketing, or demand generation for a B2B software or technology business.
• Have around 4–7 years of relevant experience, but the quality of your work and evidence of delivery matter more than a fixed number of years or a particular degree.
• Experience taking activity from strategy through production, publication, distribution, and measurement.
• Excellent written English and the ability to explain complex products in practical language.
• Strong understanding of LinkedIn, content distribution, SEO, email marketing, and landing-page conversion.
• Practical experience with HubSpot or a comparable CRM and marketing automation platform.
• Confident use of AI tools and automation beyond basic text generation.
• Evidence of marketing results you personally contributed to, with a clear explanation of your role.
• The initiative to identify priorities, deliver work, and resolve problems without waiting for detailed instructions.
• Good judgement about when to produce work yourself and when specialist support is needed.

Particularly Useful Experience:

• Marketing to recruitment agencies, HR teams, or operational buyers.
• Working across the UK and Nigerian markets.
• Building visibility for an early-stage business.
• Supporting both software subscriptions and managed services.
• Producing product demonstrations, founder content, or industry partnerships.

Your first 90 days:

First 30 Days:

• Understand the product and buyers, establish performance baselines, and begin delivering the existing content plan.
• Connect publishing to functioning landing pages, clear enquiry ownership, and reliable reporting.

By 60 Days:

• Run focused agency and employer campaigns
• Improve distribution, and test messaging or conversion changes using evidence from the first month.

By 90 Days:

• Present a clear assessment of which audiences, messages, and channels are producing relevant engagement and commercial progress, with a prioritised plan for the next quarter.
• Targets will reflect the starting baseline, agreed budget, product readiness, and available support.

How to Apply:

Submit your CV and a Portfolio Containing:

• 2–3 relevant campaigns, content programmes, or websites you helped deliver.
• An explanation of your personal contribution and the results.
• At least 1 strong writing example.
• A short example of an AI or automation workflow you have used in your marketing work.

Note: We are particularly interested in seeing what you personally built, published, tested, and improved.