Marketing Manager

Responsibilities:

Develop and implement effective marketing strategies for the company’s loan and investment products. Lead marketing campaigns across digital, social media, field marketing, partnerships, and other relevant channels. Develop strategies to attract new customers and increase customer retention. Identify market opportunities, customer needs, and emerging industry trends. Oversee lead generation and customer acquisition activities. Monitor and evaluate marketing campaigns and provide regular performance reports. Work closely with the sales team to develop strategies for achieving revenue and customer acquisition targets. Develop marketing materials, promotional content, and product communication. Manage the company’s brand image and ensure consistent communication across marketing channels. Build strategic partnerships and explore new business development opportunities. Monitor competitors and recommend strategies to maintain a competitive position. Manage marketing budgets and ensure effective use of marketing resources. Set marketing targets and monitor team performance.

Requirements:

Bachelor’s Degree/HND in Marketing, Business Administration, Communications, or a related field. 3–5 years of experience in marketing, preferably in financial services, banking, fintech, lending, or investment. Proven experience developing and executing successful marketing strategies. Strong knowledge of digital marketing, social media, and lead generation. Excellent leadership, communication, negotiation, and analytical skills. Strong understanding of customer acquisition and retention strategies. Ability to analyze market trends and marketing performance data. Proficiency in Microsoft Office and relevant digital marketing tools. Must be strategic, creative, proactive, and results-oriented.