Digital Marketing Specialist

Responsibilities:

• Develop and implement social media marketing strategies to promote the company’s products and services.
• Plan, manage, and monitor paid digital advertising campaigns.
• Analyse campaign performance and prepare reports with recommendations for improvement.
• Implement SEO strategies to improve online visibility.
• Create and coordinate engaging content for digital platforms.
• Manage email marketing activities and campaigns.
• Monitor digital marketing trends and identify opportunities to improve online engagement.
• Track marketing performance using relevant analytics tools.

Requirements:

• Bachelor’s degree or relevant certification in Marketing, Communication, or a related field.
• Minimum of 2 years of experience in digital marketing.
• Strong knowledge of social media marketing and digital advertising.
• Experience managing paid campaigns and analysing campaign performance.
• Good understanding of SEO, content marketing, email marketing, and analytics.
• Proficiency with tools such as Google Analytics, Meta Ads Manager, Google Ads, Canva, or similar platforms.
• Excellent written and verbal communication skills.