Marketing & Brand Strategy Executive

Responsibilities:

Develop quarterly and campaign-specific marketing plans aligned with the business and brand priorities. Translate marketing priorities into clear objectives, target audiences, key messages, channels, timelines, budgets, and KPIs. Develop campaign strategies for product launches, exhibitions, collaborations, events and other key brand moments.

Coordinate marketing activities across internal teams and external partners, ensuring execution follows the agreed strategy.

Build and maintain relevant press and media contacts and identify opportunities for the brand across media, editorial and brand platforms. Develop press releases, media pitches, campaign briefs and other marketing communications.

Research and coordinate influencer and creator partnerships, including outreach, gifting, briefs, deliverables and performance tracking.

Own the email and newsletter marketing calendar, including campaign concepts, copy, calls to action and performance review.

Ensure website content remains current, accurate and aligned with brand positioning and campaigns.

Develop and edit product, campaign, editorial and landing-page copy and coordinate required website updates with relevant designers/developers.

Research and develop marketing-led outreach opportunities across retailers, concept stores, galleries, interior designers, architects, hotels, hospitality groups and potential collaborators.

Track marketing performance across campaigns, PR, email, influencer activity, website activity and lead-generation outcomes.

Conduct relevant market and competitor research and provide recommendations and next steps based on findings.

Requirements:

Bachelor’s degree in Marketing, Communications, Business Administration or a related field.

Minimum of 4 years’ experience in marketing, brand strategy, communications, PR, or a related role.

Demonstrated experience developing and coordinating marketing campaigns.

Strong written and verbal communication skills, with the ability to develop compelling marketing and brand messaging.

Experience in PR, media outreach, influencer/creator partnerships, email marketing and website content management.

Strong research, analytical, organisational, and project coordination skills.

Ability to translate business and brand priorities into clear, actionable marketing plans.

Ability to coordinate multiple stakeholders and external partners while managing timelines and deliverables.

Experience working with luxury, lifestyle, beauty, hospitality, retail, or premium consumer brands is an added advantage. Interested candidates should submit their CV and portfolio showcasing relevant marketing, brand, campaign, PR, communications, or partnership work.