Social Media Lead
Social Media Lead
Company: Strivolabs
Department: Marketing & Communications
Location: Lagos, Nigeria
Employment Type: Full-time
Reports To: Marketing Lead / Management
About Strivolabs
Strivolabs is a digital execution partner delivering technology, automation, talent outsourcing, digital marketing and project management solutions. We help businesses build systems that sell, people that perform and growth that lasts.
We are seeking a highly organised, creative and commercially minded Social Media Lead to oversee social media execution across 3–4 client and company accounts, coordinate content delivery and supervise social media interns.
Role Overview
The Social Media Lead will be responsible for managing day-to-day social media operations across assigned accounts, ensuring consistent publishing, high-quality content, strong brand positioning and measurable growth.
This role combines strategic thinking, content planning, hands-on execution, team supervision and client coordination. The successful candidate must be capable of managing multiple brands simultaneously while ensuring deadlines, content quality and performance targets are consistently met.
Key Responsibilities
- Social Media Strategy & Account Management
- Manage 3–4 social media accounts simultaneously across different industries and brand identities.
- Develop account-specific social media strategies aligned with each brand’s business objectives.
- Create monthly content calendars and weekly publishing plans.
- Ensure consistent brand voice, visual identity and messaging across all accounts.
- Identify opportunities to improve audience engagement, reach, visibility and brand positioning.
- Understand each client’s audience, competitors and market positioning.
- Content Planning & Execution
- Develop compelling content ideas, campaigns and content series.
- Coordinate the creation of reels, carousels, graphics, stories, captions and other social media assets.
- Write engaging captions, copy, hooks and calls to action.
- Brief designers, videographers and content creators appropriately.
- Ensure content is timely, relevant, polished and aligned with brand guidelines.
- Manage content approvals and ensure scheduled content is published on time.
- Maintain a balance between educational, promotional, entertaining and conversion-focused content.
- Account Growth & Community Management
- Monitor comments, messages, mentions and audience interactions.
- Ensure timely and professional responses to social media enquiries.
- Identify opportunities to convert engagement into leads or business enquiries.
- Track account growth, engagement, reach, impressions and content performance.
- Recommend improvements based on platform analytics and audience behaviour.
- Identify trends and relevant opportunities without compromising brand positioning.
- Client & Internal Stakeholder Management
- Coordinate with clients and internal account managers regarding content approvals and campaign execution.
- Communicate content requirements, feedback and deadlines clearly.
- Provide regular updates on account performance and outstanding deliverables.
- Ensure client feedback is incorporated accurately and promptly.
- Proactively identify issues and propose solutions rather than waiting for instructions.
- Campaigns & Brand Marketing
- Execute social media campaigns, product launches, announcements and promotional activities.
- Support marketing initiatives across Strivolabs and its business divisions.
- Coordinate campaigns across multiple platforms where relevant.
- Contribute ideas for improving brand visibility and lead generation.
- Support the development of marketing presentations, proposals and campaign reports.
Key Deliverables & Performance Indicators
The Social Media Lead will be evaluated against the following deliverables:
- Monthly content calendars: Complete content calendars for all assigned accounts before the start of each month.
- Weekly publishing schedules: Clear and approved content pipelines for every account.
- Content execution: At least 95% of approved content published according to schedule.
- Account management: Consistent oversight of 3–4 accounts without missed deadlines.
- Intern supervision: Daily task allocation, review, feedback and follow-up.
- Content quality assurance: All content reviewed for accuracy, quality, brand alignment and appropriate messaging before publication.
- Community management: Timely responses to comments, DMs and enquiries within agreed service-level timelines.
- Monthly performance reports: Analytics, insights, growth trends and recommendations for each account.
- Campaign execution: Campaigns delivered according to agreed timelines and objectives.
- Account growth: Demonstrable improvement in reach, engagement, audience quality or leads against agreed account-specific targets.
- Client satisfaction: Positive client feedback, timely communication and effective incorporation of revisions.
- Content pipeline management: At least two weeks of planned content ready or in production at any given time.
Required Qualifications & Experience
- 2–4 years of experience in social media management, digital marketing or content marketing.
- Demonstrable experience managing multiple social media accounts.
- Experience supervising interns, junior team members or content contributors.
- Strong understanding of Instagram, LinkedIn, TikTok, Facebook and other relevant platforms.
- Excellent copywriting, content planning and storytelling skills.
- Ability to interpret social media analytics and translate insights into actionable improvements.
- Strong organisational, project management and time management skills.
- Excellent written and verbal communication.
- Proficiency with tools such as Canva, Meta Business Suite, scheduling platforms and analytics tools.
- Ability to work independently, take ownership and manage competing priorities.
Ideal Candidate Profile
We are looking for someone who:
- Is proactive, organised and execution-driven.
- Takes ownership of deliverables from planning through publishing and reporting.
- Can manage several brands without confusing their identities or strategies.
- Has a strong eye for content quality, aesthetics and storytelling.
- Is comfortable leading interns and holding team members accountable.
- Understands that social media is not simply posting content but building visibility, trust, engagement and commercial value.
- Is solutions-oriented and comfortable working in a fast-paced digital business.
- Can work with minimal supervision while keeping management informed.
Application Process
Interested candidates should send their CV and portfolio of social media accounts managed, campaigns executed or relevant content work to:
careers@strivolabs.com
Email Subject: Application – Social Media Lead
Applicants should include examples demonstrating their ability to manage multiple accounts, execute content strategies and drive measurable results.
Strivolabs
Systems That Sell. People That Perform. Growth That Lasts.
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