Business Development Specialist

Business Development & Market Expansion

Identify and develop new business opportunities to increase HPL market penetration.

Build relationships with key industry stakeholders, including:

Contractors

Property developers

Architects and designers

Fabricators

Corporate and institutional clients

Generate leads, conduct client meetings, and convert opportunities into successful business partnerships.

Develop strategies to expand HPL adoption across commercial, residential, hospitality, and institutional projects.

Monitor market trends, customer needs, and competitor activities to identify opportunities for growth.

Account Management & Sales Growth

Manage and nurture existing customer relationships to drive repeat business and long-term partnerships.

Develop account strategies to achieve sales targets and increase revenue contribution.

Understand customer requirements and recommend suitable HPL solutions based on project needs.

Conduct product presentations, client discussions, and business negotiations.

Support project opportunities from initial inquiry, product specification, quotation, and closing stages.

Cross-Functional Project Coordination

Collaborate with internal teams including Sales, Operations, Logistics, Plant, and Importation to ensure smooth project execution.

Coordinate product availability, delivery timelines, and customer requirements.

Assist with sample requests, product approvals, and technical coordination.

Address customer concerns and ensure a positive customer experience throughout the project lifecycle.

Qualifications

Bachelor’s Degree in Business Administration, Marketing, Engineering, Architecture, or related fields.

3–5 years of experience in business development, B2B sales, project sales, or account management.

Experience in construction materials, High Pressure Laminates (HPL), furniture boards, architectural products, or related industries is highly preferred.

Background in handling project-based sales and working with contractors, developers, architects, or fabricators is an advantage.

Proven experience in generating new business opportunities and achieving sales targets.

Strong communication, negotiation, presentation, and relationship management skills.

Ability to manage multiple accounts, projects, and priorities effectively.

Proficient in Microsoft Office; experience with CRM tools is a plus.