Enterprise/Application Architect

Experience : 10+ Years Role : Enterprise/Application Architect

Key Skills: Marketing Automation & Customer EngagementPlatforms

• Salesforce Marketing Cloud (SFMC)
• Adobe Campaign Classic / Standard
• Adobe Journey Optimizer
• Braze
• Pega Customer Decision Hub
• SAS Customer Intelligence
• Unica
• Oracle Responsys

Data, Analytics & Personalization

• Adobe Experience Platform (AEP)
• Customer Data Platforms (CDP)
• Adobe Analytics
• Google Analytics 360
• Customer 360 architectures
• Real-time Customer Profiles
• AI-driven personalization and recommendation engines

Enterprise Architecture & Integration

• TOGAF and Enterprise Architecture methodologies
• Cloud Architecture (AWS, Azure, GCP)
• API and Event-Driven Architectures
• Data Lake and Data Mesh architectures
• Microservices and Integration Platforms
• Security, Data Governance and Privacy-by-Design principles

Responsibilities:

• Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.
• Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.
• Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.
• Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.
• Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.
• Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions.
• Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms.
• Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions.
• Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.
• Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.
• Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.
• Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.
• Ensure architectural decisions support resilience, performance, security, compliance and future business growth.
• Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives.

Requirements:

Education:

• Bachelor's Degree in Computer Science, Information Technology, Engineering or a related discipline from a recognized university.
• Postgraduate qualifications in Technology, Architecture or Business Management will be advantageous.

Essential:

• Minimum 15 years of experience in enterprise technology delivery, solution architecture or platform architecture roles.
• At least 8 years of dedicated experience in Marketing Technology (MarTech), Customer Engagement, CRM or Marketing Automation architecture.
• Demonstrated experience defining and implementing enterprise-scale MarTech strategies within large financial institutions, telecommunications companies, digital enterprises or multinational organizations.
• Proven track record in leading large-scale platform modernization, architecture transformation and cloud adoption initiatives.
• Deep understanding of customer engagement ecosystems, customer journey orchestration, campaign management, personalization and customer data management.
• Strong knowledge of enterprise architecture frameworks, architecture governance and technology road mapping.
• Ability to engage and influence senior business and technology stakeholders including executive leadership.
• Strong analytical and problem-solving skills with the ability to balance business objectives, customer experience, technology capabilities and regulatory requirements.
• Experience operating in complex, multi-country and highly regulated environments.
• Excellent communication, presentation and stakeholder management skills.
• Ability to work independently and provide strategic direction with minimal supervision.

Preferred:

• Experience implementing next-generation customer engagement platforms leveraging AI, machine learning and predictive analytics.
• Experience with cloud-native architecture patterns and modern integration frameworks.
• Familiarity with banking, wealth management, cards, retail banking and customer lifecycle management domains.
• Industry certifications such as TOGAF, AWS Solutions Architect, Azure Solutions Architect or Salesforce Architect certifications are advantageous.