Head of Marketing

Join the World's Leading Product Review Company as our Head of Marketing ! This is an opportunity to make a meaningful impact on how millions of people discover and connect with RTINGS.com. Your expertise will help shape how we grow our brand, strengthen our relationship with users, and expand our reach worldwide. RTINGS.com already has a strong reputation, millions of users, and a product people trust. The opportunity is not to build a brand from scratch, but to take what we've built and bring it to the next stage of growth.

Your key mandate

You’ll assess how RTINGS.com shows up today and determine what needs to evolve across our brand, positioning, messaging, PR, social media, SEO, newsletters, and other organic channels. You’ll then lead that transformation, with the goal of making RTINGS.com a much more recognizable brand worldwide while building stronger, more direct relationships with our users.

Overview of what we offer :

Competitive salary based on the candidate's experience and expertise

Flexible schedule

Fully paid collective insurance benefits

RRSP employer contribution

Fitness reimbursement contribution

Commute benefit contribution

Employee referral program

Culture of fun and get together

When working at the office, beverages are on us !

Responsibilities  

Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab

Report directly to the president

Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth

Manage and mentor a high-performing marketing team

Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model

Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)

Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes

Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

Personality  

You love doing research, analyzing, and comparing products. You typically spend weeks doing research before buying something

You are curious and like to learn

You like being hands-on, create processes and analyze data

You have a strong drive, are goal oriented, and well organized

You like helping people

Qualification/Experience  

8+ years of experience in consumer (B2C) in marketing, branding, PR/communications, social media, SEO, organic audience management roles

Experience taking an established consumer brand to it's next stage of growth

Experience leading teams and managing cross-functional initiatives

Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)

Background in digital products, apps, or subscription models is a strong asset

Does this position interest you?   

Don't hesitate any longer, apply and come join our amazing team! 

Disclaimer:

For Quebec candidates: It is important to note that proficiency in English is required due to the international reach of our company, and the need to interact with users, suppliers, customers, etc., outside Quebec. We thank you for your understanding.

RTINGS is an equal opportunity employer and is committed to promote diversity and inclusion in the workplace.