Copywriter (Contract / Freelance)

Summary:

Location : Austin, TX

Experience : 3+ years

Commitment: Contract / Freelance

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.

We’re looking for a contract Copywriter who excels at writing sharp, attention-grabbing short-form copy that drives action. This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web headers, CTAs, and campaign messaging that quickly capture attention and convert. Your work will play a key role in how customers engage with ROKA across digital touchpoints.

Responsibilities:

Write customer-facing short-form copy across ROKA’s marketing channels, including email, paid ads, website headers, landing pages, and campaign assets

Develop high-converting email subject lines, preview text, and headline hooks

Create compelling ad copy, web hero messaging, CTAs, and promotional headlines

Craft concise product messaging that clearly communicates features, benefits, and performance advantages

Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas

Continuously iterate on copy based on performance data, feedback, and channel learnings

Research customer insights, product reviews, and competitive positioning to strengthen messaging

Support ongoing website updates, launches, and seasonal campaign refreshes

Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints

Must Haves:

3+ years of copywriting experience, ideally in a fast-paced, consumer brand environment

Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)

Exceptional writing, editing, and proofreading skills with high attention to detail

Proven ability to write concise, conversion-focused short-form copy

Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines

Strong understanding of audience, tone, and what drives engagement and action

Comfortable working independently while managing multiple projects and deadlines

Highly organized, responsive, and able to incorporate feedback efficiently

Collaborative mindset with strong communication skills

Curiosity and a bias toward learning — you actively seek to understand the product, customer, and market