ADS Specialist
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Jobdesc:
- Execute and optimize advertising campaigns across TikTok Ads, Meta Ads, and TikTok GMV Max based on given strategies.
- Monitor daily campaign performance, analyze results, and scale winning creatives from in-house, KOL, and affiliate sources.
- Manage GMV Max performance by amplifying high–purchase-signal content and excluding underperforming creatives.
- Maintain accurate and up-to-date ads data, databases, and documentation for reporting and forecasting.
- Coordinate boost codes, content editing needs, and cross-platform ad implementation with relevant teams.
- Ensure smooth budget operations by submitting timely top-up requests and collaborating with finance and internal stakeholders.
Requirements:
- Minimum 1 year of experience in digital advertising or performance marketing.
- Proficient in Microsoft Excel with strong data handling and organization skills.
- Highly meticulous, detail-oriented, and well-organized.
- Strong analytical skills with the ability to identify data patterns and interpret performance contextually.
- Hands-on experience with advertising platforms:
- Meta Ads
- TikTok Ads Manager
- TikTok GMV Max
- Shopee Ads (strong advantage)
- Capable of using Looker Studio to review and interpret performance dashboards.
- Comfortable working with structured processes, reporting standards, and cross-functional teams.
- Strong sense of ownership, accuracy, and accountability in data management.
Skills: TikTok Ads, Teamwork, Instagram Ads, Google Analytics, Meta Ads, Google Ads