Shopper Marketing Executive
About the company
Our client is a well-loved British food brand that has been part of UK kitchens for more than 50 years. It's known for quality, authenticity and a wide range of products found on dinner tables across the country. The brand is looking for a Shopper Marketing Executive to join its Mainstream Commercial team, covering the UK and ROI.
Your tasks
Implement the shopper marketing strategy across bricks-and-mortar and online retail, covering the Multiples, Convenience, Discounter, ROI and Online channels. You'll also have the chance to lead in-store and online campaigns with retailers and help grow the business's shopper and e-commerce capability. This is a fast-paced and varied role that would suit someone proactive and creative, who enjoys turning insight into action.
- Develop and implement shopper marketing activity across all channels, in line with the category vision, brand strategy and retailer objectives
- Understand the shopper's path to purchase, both in-store and online, to influence and convert shoppers at the key touchpoints
- Deliver best-in-class online and mobile optimisation, including retailer platform guidelines, content uploads (Brandbank / self-serve) and tracking dashboards
- Analyse shopper and online campaigns to draw out insights and learnings for future planning
- Share campaign performance with Account Managers to strengthen customer relationships
- Build strong relationships with retailer media contacts and secure activity around key calendar events and retailer initiatives
- Identify and deliver cross-category collaborations
- Work closely with agencies and third-party suppliers on briefs, ideation, creative and content, and hold them accountable for results
- Track industry and competitor activity, and build an external network to bring new learnings into the business
- Produce monthly shopper marketing and e-commerce activity reports
- Develop, manage and deliver an always-on media plan for a strategic online retailer
Requirements
Experience Required: Min. 1-2 years within Shopper Marketing / E-commerce / FMCG / retail marketing in a similar role
- Ideally 2 years' experience in a similar shopper marketing or e-commerce marketing role
- Degree-level qualification or equivalent
- Strong analytical skills, with the ability to draw clear conclusions and insights from data
- Experience briefing shopper marketing campaigns to creative agencies
- Excellent communication skills and confidence working with a wide range of internal and external stakeholders
- Highly organised and driven, able to juggle multiple projects and a varied workload
- Proactive and action-oriented, using your initiative
- A full, valid driving licence is required
What we offer
*Salary: £32,000 to £35,000 p.a Bonus: Up to £1,000 per year, based on team performance. Hours: Monday to Friday, full-time, permanent Driver:** Full valid driving license and access to your own vehicle.
Company Benefits
- Holidays: 25 days (increasing to 28 days with service).
- Additional Leave: Up to 10 extra days for long service milestones.
- Pension: Group personal pension with 4% company contribution.
- Life Cover: 3 x salary paid to your nominated beneficiary.
- Maternity Pay: Occupational maternity pay plus SMP.
- Accident Cover: Disability compensation payment.
- Health & Wellbeing: BUPA & BUPA cash plan (individual or family).
- Recognition: Employee Star Award.
- Lunches & Drinks: Free lunch every day (valued at £700) + free drinks.
- Social: Heavily subsidised sports & social events + annual company BBQ.
- Annual Flu Vaccination: Provided for all employees.
Other
Location: Home-based, with one day a week in the East London office, once a month in Cambridge for a team meet-up - plus travel to team, retailer, and agency meetings (In and around the London area).