Digital Ads Specialist

Responsibilities:

• Develop, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
• Conduct comprehensive market research on product trends and analyze competitor advertising strategies within the Fashion, Music, and Food & Beverage industries.
• Analyze advertising campaign performance metrics (e.g., ROAS, CTR, CPC) and continuously optimize campaigns based on data-driven insights.
• Collaborate effectively with the marketing team to develop engaging and relevant advertising materials.
• Prepare regular advertising performance reports, delivering actionable insights and recommendations to improve future strategies.
• Demonstrate strong mastery of digital advertising funnels and technical functionalities across various platforms (Meta, Marketplace, TikTok).
• Maintain a proven track record of successfully optimizing full-funnel advertising campaigns covering Awareness, Traffic, and Conversion objectives.

Qualifications:

• Minimum of 2-year experience in managing digital advertising campaigns.
• Solid understanding of fundamental marketing strategies is mandatory.
• Previous experience handling advertising campaigns in Fashion, Food & Beverage, and Music industries is highly desirable.
• Strong analytical skills with the ability to interpret campaign data and formulate strategic recommendations.
• Creative, proactive, and possesses a growth-oriented mindset.
• A proven portfolio showcasing successful advertising campaigns is strongly preferred.
• Willing to be based in Setrasari, Bandung.

Skills: Google Analytics, Google Ads, Digital Marketing, Content Strategy, Sales Analysis