Social Media Specialist

About the Company This position sits in the Retail Business Unit of Citra Intirama Group, under House of Piano business unit. House of Piano has distributed premium and luxury musical instruments in Indonesia since 2005. Its range covers acoustic pianos, acoustic guitars, woodwind and brass, string instruments, percussion and digital pianos. It is also the official distributor of Steinway & Sons, Boston, Essex, Petrof, Kayserburg, Peral River Piano, and runs Steinway Gallery Indonesia in Central Park Jakarta.

About the Role You will join the Marketing Communication (Marcom) Division, in the Social Media Specialist team sub-division.

Qualifications:

• Bachelor's degree (S1) in Marketing, Communication, Public Relations, Journalism, or a related field.
• Minimum 3 years of experience as a Social Media Specialist or Digital Marketing Staff.
• Strong attention to detail, particularly in numerical data, written content, communication materials, and reporting.
• Excellent communication, presentation, and coordination skills.
• English proficiency at CEFR B2 level or above (C1 preferred).
• Strong artistic sense, design thinking, and visual aesthetics.
• Ability to play piano, guitar, or string instruments is a plus.

Job Responsibilities:

• Manage and optimize social media accounts across Instagram, Facebook, YouTube, and TikTok.
• Develop content strategies, editorial calendars, copywriting, and publishing schedules.
• Execute and monitor Meta Ads campaigns to drive brand awareness, engagement, and lead generation.
• Collaborate with Creative, Sales, and Event Teams to develop engaging content and promotional campaigns.
• Manage audience engagement, including comments, direct messages, and community interactions.
• Support event coverage, live updates, and social media collaborations.
• Work closely with the Creative Production Team to develop and produce engaging video content.
• Monitor social media performance, prepare regular reports, and optimize content strategies.
• Ensure consistent brand identity, messaging, and visual standards across all platforms.

Skills: Adaptability, Digital Marketing, Attention to Detail, basic web development, Data & Budget Management, Web Analytics & Tracking, Problem Solving, Data Analytics