Social Commerce Manager - Go Global (US Market)

US Market and Consumer Intelligence:

• Lead research on US consumers, category dynamics, competitors, channels, pricing, promotions, search behavior, reviews, social trends, and emerging demand signals.
• Develop actionable consumer segments, personas, jobs-to-be-done, purchase journeys, and category opportunity maps.
• Build and maintain reusable US category playbooks, benchmarks, and market-intelligence resources for priority verticals.

Market-Entry Strategy:

• Assess category...
• Bachelor’s degree in Marketing, Consumer Research, Business, Economics, Statistics, or a related field; a postgraduate degree is an advantage.
• 6–10 years of experience in consumer insights, strategic planning, brand strategy, category strategy, or growth strategy.
• Atleast 3 years proven track record of success with brand growth in US market in beauty care, lifestyle...