Customer Lifecycle Marketing Manager
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Customer Lifecycle Marketing Manager – FTC
We are recruiting for an experienced Customer Lifecycle Marketing Manager to join our client team, working directly within their B2C Performance team to deliver multi-channel campaigns and drive performance acquisition and customer engagement.
We are looking specifically for someone with:
Experience with 'in app' banner advertising and customer journeys
Familiarity with Tableau or similar reporting platforms
Ability to analyse key performance metrics and identify optimisation and testing opportunities
Experience defining audiences and collaborating with targeting teams to reach relevant prospects
Ability to prompt AI tools to create effective short form copy
LOCATION
We have a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. That means you'll work at an onsite location on fixed, 'anchor', days of the week, for a minimum of two days a week.
ROLE MISSION
As an experienced and expert Customer Lifecycle Marketing Manager, you'll quickly slot right into this fast-paced, deadline-driven client team, leading and delivering multi-variant marketing communications across a variety of digital marketing channels, both paid and owned. You'll have the right skills and experience to ensure you hit the ground running and add value from the off.
You'll be comfortable analysing key performance metrics and identifying optimisation and testing opportunities. You'll have experience defining audiences and collaborating with targeting teams to reach relevant prospects. Ideally, you'll also be able to prompt AI tools to create effective short form copy.
You'll lead the campaign delivery lifecycle – from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution. You'll create and produce brilliantly effective campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality.
THIS ROLE IS RIGHT FOR YOU IF...
You're a highly collaborative self-starter who's used to juggling multiple projects in a busy environment and skilled at running projects efficiently from end to end. You'll have great communication and organisational skills, work well within a team, and have client-side experience across a range of paid and owned digital performance marketing channels including video, display, social, radio, press, email, and DOOH.
Ideally, you'll have Financial Services experience (if not, in telecoms, utilities or other comparable industries) and be skilled at managing high numbers of senior stakeholders within regulated environments. You're someone who is confident, smart, enthusiastic and proactive with great communication skills, both written and verbal. You'll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns.
ABOUT THE TEAM YOU WILL BE JOINING
You'll work collaboratively with key stakeholders from across the UK as part of the UK Retail Banking performance marketing team. You'll be aiming to drive performance acquisition and customer engagement, executing best-in-class creative and contact strategies across a range of (mostly paid) digital and direct channels.
You'll build strong working relationships with UK Digital, Product and Marketing teams, as well as various external agency partners.
As part of your role, you'll be:
Leading campaign delivery end-to-end – managing the campaign delivery lifecycle from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution
Creating brilliantly effective campaigns – developing campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality
Working collaboratively across Marketing – partnering with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks
Managing budgets effectively – maximising return on investment and driving commercial performance, as measured by solutions growth and cost per acquisition
Keeping campaigns on time and to plan – maintaining project momentum regardless of the curved balls that you might experience along the way
Developing clear roadmaps and testing designs – working collaboratively with business stakeholders to create structured approaches to campaign delivery and optimization
Managing key relationships – building and maintaining relationships with UK Digital, Product and Marketing teams, as well as various external agency partners
Reporting on performance – analysing and presenting campaign performance and testing outcomes to stakeholders
Being genuinely collaborative – working inside and outside the team to help make the Performance Marketing team a great place to work
Fostering strong stakeholder relationships – maintaining regular dialogue with key stakeholders and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift
Raising issues proactively – addressing any challenges in a timely and rational manner, ensuring the highest standards of control and governance
Bringing proactive opportunities – acting as a self-starter, bringing solutions to key stakeholders as opposed to waiting for direction
Championing customer-first thinking – sharing experience from a customer-driven organisation with a customer first mindset
Taking ownership for risk management – managing risk and strengthening controls in relation to the work you do
Ensuring accuracy and quality – maintaining high levels of accuracy across all communications and ensuring that QA is never compromised
THE SKILLS AND EXPERIENCE THAT WILL HELP YOU BE SUCCESSFUL
Our successful candidate will be confident, smart, enthusiastic and proactive with great communication skills, both written and verbal. You'll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns. Working across multiple projects at any given time, you'll have strong juggling and prioritisation skills acquired in a fast-paced, deadline-driven environment.
The person we are looking for in this role will be someone who can demonstrate and evidence:
Essential digital marketing & channel expertise:
Extensive digital marketing experience – particularly across paid media channels with an understanding of best practice of using these channels individually and as a broader media strategy
End-to-end digital marketing delivery – understanding from planning, scheduling and prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance
Experience with 'in app' banner advertising and customer journeys – hands-on knowledge of in-app and online banking advertising optimization
Paid media expertise – identifying opportunities to optimise paid media plans and channel selection, unlocking underutilised capability with paid media platforms and channels
Technical tracking knowledge – understanding of pixels, tracking and tagging technologies and the role they play
Media agency experience – proven track record of working effectively with media agencies
Analytical & reporting skills:
Familiarity with Tableau or similar reporting platforms – hands-on experience using business intelligence and reporting tools
Ability to analyse key performance metrics – strong capability to interpret data and identify optimisation and testing opportunities
Reporting and analysing performance data – experience creating insights from campaign data to drive continuous improvement
Audience targeting & personalization:
Experience defining audiences – proven ability to build and segment audiences for maximum campaign effectiveness
Collaboration with targeting teams – track record of working with targeting teams to reach relevant prospects
Understanding of personalisation – knowledge of how to tailor communications to different audience segments
AI & content creation:
Ability to prompt AI tools – experience using AI tools to create effective short form copy
Project & stakeholder management:
Ability to hit objectives and deadlines – proven track record of planning well and delivering to that plan
Strong prioritisation skills – ability to manage multiple projects simultaneously in a fast-paced environment
Stakeholder management in regulated environments – experience managing high numbers of senior stakeholders within regulated organizations
Resilience and adaptability – ability to face into challenge and change, looking for feedback and insight from everything around them
Commercial & strategic capability:
Track record of delivering results – proven experience delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact
Budget management – experience effectively managing budgets to maximise return on investment
Understanding of commercial KPIs – knowledge of solutions growth, cost per acquisition, and other key performance metrics
Desirable experience:
Financial Services industry experience – understanding of the regulatory and commercial landscape (or experience in telecoms, utilities or other comparable industries)
Experience across multiple digital channels – including video, display, social, radio, press, email, and DOOH
Personal attributes:
Confident, smart, enthusiastic and proactive
Great communication skills, both written and verbal
Self-starter with strong and positive energy
Collaborative team player
Strong organizational and time management skills
Attention to detail with commitment to quality assurance
Comfortable working in fast-paced, deadline-driven environments
Customer-first mindset
Req ID: 16902
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.