Key Account Manager (FMCG)
Key Responsibilities
- Key Account Management
● Manage and maintain strong relationships with assigned Modern Trade and Local Key Account customers.
● Serve as the primary point of contact for customers, ensuring timely resolution of inquiries and issues.
● Conduct regular business reviews to understand customer needs and identify growth opportunities.
- Sales & Business Growth
● Develop and execute account plans to achieve sales targets and business objectives.
● Identify opportunities to grow sales, improve product distribution, and expand the customer portfolio.
● Monitor sales performance and recommend actions to improve revenue and profitability.
- Customer Collaboration
● Work closely with customers on promotions, product launches, pricing, and merchandising initiatives.
● Negotiate commercial terms and ensure successful execution of agreed business plans.
● Build long-term partnerships to enhance customer satisfaction and loyalty.
- Cross-Functional Coordination
● Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Operations teams to ensure seamless execution of customer requirements.
● Coordinate demand forecasts, order fulfilment, and inventory planning to support customer needs.
● Resolve operational issues affecting customer service levels.
- Performance Monitoring & Reporting
● Track account performance, sales trends, and key business metrics.
● Prepare regular sales reports, forecasts, and business reviews for management.
● Monitor customer KPIs and recommend improvements to drive account performance.
- Market & Competitive Insights
● Monitor market trends, competitor activities, and customer feedback.
● Identify new business opportunities and recommend strategies to strengthen market presence.
● Share market insights to support commercial planning and decision-making
Requirements ● Minimum 4 years of experience in key account management, strategy & operations , or a similar role within the FMCG or related industry.
● Existing networks and strong working relationships with Modern Trade, Local Key Account, Cash & Carry and Wholesaler buyers are highly desirable.
● Proven ability to manage cross-functional portfolios with P&L impact
● Strong capability in KPI decomposition, roadmap planning, and stakeholder influence
● Excellent structured communication and problem-solving skills
● Bachelor’s degree in Business, Management, Engineering, or a related field (or equivalent relevant experience)
● Strong in strategic thinking with strong execution capability , stakeholder management and influence without authority, structured, data-driven decision-making, Bias for action in ambiguous and fast-paced environments.
● Proficiency in English and Bahasa Melayu