Key Account Manager (FMCG)

Key Responsibilities

1. Key Account Management

• Manage and maintain strong relationships with assigned Modern Trade and Local Key Account customers.
• Serve as the primary point of contact for customers, ensuring timely resolution of inquiries and issues.

• Conduct regular business reviews to understand customer needs and identify growth opportunities.

1. Sales & Business Growth

• Develop and execute account plans to achieve sales targets and business objectives.
• Identify opportunities to grow sales, improve product distribution, and expand the customer portfolio.

• Monitor sales performance and recommend actions to improve revenue and profitability.

1. Customer Collaboration

• Work closely with customers on promotions, product launches, pricing, and merchandising initiatives.
• Negotiate commercial terms and ensure successful execution of agreed business plans.

• Build long-term partnerships to enhance customer satisfaction and loyalty.

1. Cross-Functional Coordination

• Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Operations teams to ensure seamless execution of customer requirements.
• Coordinate demand forecasts, order fulfilment, and inventory planning to support customer needs.

• Resolve operational issues affecting customer service levels.

1. Performance Monitoring & Reporting

• Track account performance, sales trends, and key business metrics.
• Prepare regular sales reports, forecasts, and business reviews for management.

• Monitor customer KPIs and recommend improvements to drive account performance.

1. Market & Competitive Insights

• Monitor market trends, competitor activities, and customer feedback.
• Identify new business opportunities and recommend strategies to strengthen market presence.

• Share market insights to support commercial planning and decision-making

Requirements

• Minimum 4 years of experience in key account management, strategy & operations , or a similar role within the FMCG or related industry.
• Existing networks and strong working relationships with Modern Trade, Local Key Account, Cash & Carry and Wholesaler buyers are highly desirable.

• Proven ability to manage cross-functional portfolios with P&L impact
• Strong capability in KPI decomposition, roadmap planning, and stakeholder influence

• Excellent structured communication and problem-solving skills
• Bachelor’s degree in Business, Management, Engineering, or a related field (or equivalent relevant experience)

• Strong in strategic thinking with strong execution capability , stakeholder management and influence without authority, structured, data-driven decision-making, Bias for action in ambiguous and fast-paced environments.
• Proficiency in English and Bahasa Melayu