Digital Campaign Strategist – Performance Marketing & AI Growth

Company: Nexus Bridge AI PTE. LTD. Employment Type: Full-Time Location: Singapore / Hybrid Monthly Salary: S$4,000–S$5,500

Role Overview

Nexus Bridge AI is looking for a hands-on Digital Campaign Strategist to support performance advertising, short-form video optimisation, livestream marketing and AI-enabled digital operations.

This is a growth and career-development role suitable for candidates with experience in digital marketing, social media, e-commerce, content, analytics or related functions who are prepared to develop deeper capabilities in performance marketing and marketing technology.

The successful candidate will undergo structured on-the-job training and progressively take ownership of client campaigns and digital project delivery.

Key Responsibilities

1. TikTok and Meta Advertising

• Plan, launch and optimise campaigns across TikTok, Facebook and Instagram.
• Support lead-generation, local services, e-commerce and brand-awareness campaigns.
• Configure advertising accounts, pixels, events, lead forms and landing-page tracking.
• Monitor CTR, CVR, CPL, CPA and ROAS.
• Identify campaign issues, control advertising spend and recommend corrective action.
• Prepare weekly performance reports and campaign recommendations.

1. Creative Performance Analysis

• Evaluate whether short-form video assets are suitable for paid advertising.
• Analyse hooks, offers, visuals, scripts, duration and calls to action.
• Develop clear creative briefs for videographers, editors and content teams.
• Establish structured creative-testing plans.
• Use campaign data to recommend new creative angles and improvements.

1. AI and Marketing Technology

• Use AI tools to support market research, content ideation, script development, campaign analysis and reporting.
• Research and test AI-enabled marketing, video, automation and analytics tools.
• Develop AI-assisted workflows that improve delivery speed and reduce operating costs.
• Assess the accuracy, commercial value, security and compliance of AI-generated outputs.
• Document approved tools and processes in internal SOPs.
• Protect confidential company and client information when using public AI platforms.

1. Short-Form Video and Account Growth Tools

• Research compliant tools for content testing, scheduling, account management and social media operations.
• Evaluate short-form video, content management, analytics and marketing automation software.
• Assist with the implementation and operation of approved systems.
• Document setup procedures, account access and troubleshooting processes.
• Avoid tools or methods that breach platform policies or compromise account security.

1. Livestream Marketing and Paid Traffic

• Support livestream planning, setup, traffic acquisition and campaign optimisation.
• Work with hosts, livestream controllers, content teams and sales personnel.
• Analyse audience retention, engagement, clicks, leads and sales performance.
• Develop pre-live, live-session and post-live advertising plans.
• Support the progressive development of TikTok and social-commerce livestream capabilities.

1. Research and Project Delivery

• Research unfamiliar platforms, tools and market requirements independently.
• Convert findings into practical recommendations and implementation plans.
• Coordinate with clients, content creators, vendors and overseas delivery partners.
• Maintain project timelines, campaign records, SOPs and performance reports.
• Take ownership of assigned work and follow through until completion.

Candidate Requirements

• Diploma or bachelor’s degree in Marketing, Business, E-Commerce, Communications, Data Analytics, Information Technology or a related discipline.
• At least two years of full-time working experience after graduation or National Service.
• Relevant experience in digital marketing, social media, content, e-commerce, advertising, analytics or project operations.
• Strong interest in TikTok, Meta advertising, short-form video, AI tools and livestream marketing.
• Comfortable working with data and learning new digital systems.
• Good research, problem-solving and project-management abilities.
• Able to communicate professionally in English.
• Chinese-language proficiency is useful for coordinating with regional partners and reviewing Chinese-language platforms, where required for the role.
• Responsible, self-directed and willing to perform hands-on operational work.

Preferred Experience

• Exposure to TikTok, Facebook, Instagram, livestreaming or e-commerce.
• Experience analysing short-form video content or advertising performance.
• Familiarity with AI, automation, CRM or digital marketing tools.
• Understanding of Singapore and Southeast Asian consumer markets.
• Agency, start-up, MCN, local-services or cross-border marketing experience.

Application Requirements

Please submit:

• An updated CV.
• Two relevant marketing, content, e-commerce or analytics projects.
• A short explanation of your personal contribution to each project.
• Examples of digital or AI tools you have used.
• Any available campaign, content or project portfolio.
• A short explanation of why you are moving into performance marketing and AI-enabled digital growth.

Career Development

The successful candidate will undergo structured training in:

• TikTok and Meta campaign operations.
• Conversion tracking and performance measurement.
• Creative performance analysis.
• AI-assisted marketing workflows.
• Short-form video and account-management systems.
• Livestream marketing and paid traffic.
• Client campaign delivery and reporting.

After demonstrating the ability to independently manage campaigns and client delivery, the candidate may progress to Growth Strategy & Delivery Lead.