Programmatic Advertising Sales Manager (Growth Generalist)

Job Title: Programmatic Advertising Sales Manager (Growth Generalist) Location: Beijing, Shanghai, Guangzhou, or Shenzhen Company: MiQ Department: Sales & Business Development

About MiQ

MiQ is a leading global programmatic advertising technology company, specialising in leveraging data science and analytics to deliver intelligent marketing solutions.

Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth.

MiQ China Outbound team leverages leading platforms such as DV360, Amazon DSP and other global technologies, combined with proprietary data and analytics, to deliver full-funnel programmatic marketing solutions

Role Overview

We are looking for a high-potential and versatile programmatic sales professional to join the MiQ China Outbound team, reporting directly to the VP of China Outbound Business.

This is a generalist growth role, not limited to a specific vertical, with core responsibilities including opportunity conversion, prospect development, and internal resource orchestration across MiQ’s global network.

This position is also designed as a future leadership pipeline role, where strong performers will have the opportunity to grow into vertical ownership and team leadership.

Key Responsibilities

1. Opportunity Ownership & Revenue Conversion

Take ownership of inbound and shared opportunities from agency partners and internal channels

Drive end-to-end sales cycle from qualification to closing

Focus on mid-to-small deal sizes with high conversion efficiency and fast turnaround

Independently manage proposal development, pricing and negotiation

1. Prospecting & Pipeline Development

Proactively build and expand a structured prospect pipeline across China outbound advertisers, including but not limited to:

Consumer Electronics (3C)

DTC / Cross-border E-commerce

Travel & Hospitality

Finance and other emerging outbound sectors

Continuously develop new business opportunities through agency and direct client engagement

1. Sales Strategy & Pitch Development

Develop and refine compelling sales narratives and pitch materials

Translate client business objectives into competitive programmatic solutions

Support strategic initiatives led by VP, including market mapping and go-to-market planning

1. Programmatic Solution Expertise

Build strong expertise across MiQ’s core programmatic capabilities, including:

Multi-DSP activation (e.g. DV360)

YouTube / CTV / video solutions

Data-driven audience strategy and measurement frameworks

Act as a solution consultant to bridge client needs with MiQ offerings

1. Global Resource Orchestration

Leverage MiQ’s global network to identify and mobilise best-in-class capabilities

Navigate internal processes efficiently to deliver client solutions

Collaborate with AMs, Traders and cross-market teams to ensure successful execution

WHO YOU ARE

1. Skills & Capabilities

Strong understanding of programmatic ecosystem, digital marketing and brand strategy

Ability to independently manage sales cycle and develop client solutions

Solid analytical skills with data-driven decision-making capability

Fluent in both Mandarin and English

1. Experience

3–6 years of experience in digital advertising or programmatic sales

Experience working with China outbound advertisers or agencies preferred

Exposure to industries such as 3C, e-commerce, travel or finance is a plus

1. Personal Attributes

Highly self-driven with strong execution capability

Able to manage multiple opportunities in a fast-paced environment

Strong interpersonal skills and ability to build client relationships

Strong ambition for long-term career growth

1. Collaboration

Strong cross-functional collaboration skills

Ability to align multiple stakeholders and drive outcomes

Career Development

This role is designed as a core talent pipeline within the team:

Short-term: develop into a high-performing sales & solution expert

Mid-term: transition into a Vertical Lead role

Long-term: build and lead a dedicated team

Performance in revenue delivery, solution capability and internal influence will be key evaluation criteria.

Why Join MiQ

Be part of China brands’ global expansion journey

Work with cutting-edge programmatic technology

Accelerate your career in a high-growth market