Consultant, Primary Research

The Consultant, Primary Research is responsible for designing, executing, and delivering custom quantitative, qualitative and mystery shopping research projects. This role synthesizes complex data into actionable insights and supports the development of client relationships through high-quality analysis and clear communication.

Key Responsibilities

Research Design & Execution

Design and execute end-to-end primary research studies, including:

Questionnaire development

Survey programming and field management

Data analysis and interpretation

Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client objectives

Ensure research quality, accuracy, and methodological rigor

Data Analysis & Insight Generation

Analyze complex datasets using statistical and analytical tools

Translate findings into clear, actionable business insights

Provide recommendations within the context of client objectives and market dynamics

Client Communication & Presentation

Develop client-ready reports, presentations, and insight summaries

Present findings clearly and confidently to client stakeholders

Respond to client questions and contribute to ongoing relationship development

Project Management

Support and lead research projects from kickoff through delivery

Manage timelines, deliverables, and coordination across internal teams

Ensure projects are delivered on time and meet quality standards

Collaboration

Work cross-functionally with sales, marketing, analytics, and operations teams

Contribute to team knowledge sharing and best practices

Industry & Market Awareness

Stay informed on industry trends, market conditions, and competitor activities

Apply market context to enhance research insights and recommendations

Key Deliverables

Client-ready insight reports and presentations

Survey instruments and research designs

Data analysis outputs (e.g., cross-tabs, statistical models)

Project plans and timelines

Qualifications

3–5 years of experience in primary market research or consulting

Experience managing or contributing to end-to-end custom research projects

Proficiency in:

Excel (advanced)

PowerPoint (advanced)

Experience with research and statistical tools (e.g., Q, SPSS, SAS, or similar)

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Ability to manage multiple projects in a fast-paced environment

Preferred Competencies

Commercial Acumen : Ability to identify trends, patterns, and business opportunities

Storytelling : Ability to translate data into compelling narratives and insights

Data Literacy : Strong understanding of research methodologies and appropriate application

Curiosity : Demonstrates critical thinking and asks insightful questions

Influence & Communication : Confident presenter with ability to engage diverse stakeholders

Collaboration : Proven ability to work effectively across teams and functions

The below reflects the range of base salary for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $55,000 USD to $68,000 USD.

Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.

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