Digital Marketing Executive

Responsibilities:

Social Media Management:

• Develop frameworks for managing and delivering client social media needs.
• Execute and monitor social media campaigns across all relevant platforms.
• Track KPIs and performance metrics to ensure campaign success.
• Conduct competitive and comparative industry analysis for clients and the agency.
• Create and manage content calendars for the agency’s social media accounts.
• Drive weekly growth and engagement across all organizational platforms.
• Develop generic content that enhances visibility and engagement for the agency.

Media Strategy & Buying:

• Develop effective paid media strategies based on client briefs.
• Formulate project plans for all paid media campaigns.
• Execute media buying and deployment across appropriate digital channels.

Project Management & Quality Control:

• Prepare campaign budgets and job bags aligned with agency cost margins.
• Participate in brainstorming and ideation sessions.
• Deliver accurate, error-free Proofs of Execution (POE) and Proofs of Cost (POC).

Project Reporting:

• Facilitate campaign debriefs and ensure learnings are documented.
• Collate and share all relevant data with internal and external clients.

Business Development:

• Provide distinctive media buying strategies to grow existing accounts.
• Identify marketplace opportunities and engage prospective clients.
• Develop strategic, winning ideas for pitch presentations.
• Actively contribute to team brainstorming sessions.

Financial Management:

• Ensure strict adherence to campaign budgets and profitability targets.
• Monitor billings and profitability with Account Managers.
• Maintain a minimum profit margin benchmark of 36% on paid media campaigns.

Client Management:

• Deliver exceptional client service and maintain daily communication with key contacts.
• Strengthen client relationships and manage expectations across all campaigns.
• Ensure 24-hour turnaround on post-meeting deliverables.
• Support expansion opportunities within existing client accounts.

Key Performance Indicators (KPIs):

• Competitive, profit-driven media buying for all campaigns.
• Effective supervision of paid media and social media activities for assigned accounts and the agency.
• 100% flawless execution on all campaigns.
• Minimum 36% profit margin on paid media campaigns.
• Monthly, quarterly, and annual growth of the agency’s social media accounts.
• Social media amplification of executed projects within 48 hours of completion.

Requirements:

• B.Sc./HND in a relevant discipline.
• Certification in Digital Marketing (mandatory).
• Additional marketing communications certifications are an added advantage.
• Minimum of 3 years experience in a similar digital marketing role.

Skills & Competencies:

• Digital Marketing expertise.
• Paid Media Buying proficiency.
• Social Media Management.
• SEO/SEM knowledge.
• AI tools proficiency for digital optimization.
• Strong project management skills.
• Excellent people management and negotiation skills.
• Creative, innovative, and detail-oriented.
• Exceptional written and verbal communication skills.
• Ability to multitask and work independently.
• Ability to thrive in a fast-paced environment.
• Strong attention to detail and ability to work under pressure.
• Proficiency in Microsoft Office.

Why Join Us:

• Work with a dynamic digital team shaping brand experiences across Africa.
• Opportunity to lead high-impact digital campaigns for diverse clients.
• A creative environment that encourages innovation, strategic thinking, and growth.

Applications close: September 18th 2026.