Brand Manager

Brand strategy & development

Develop and implement comprehensive brand strategies aligned with the company's business objectives.

Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.

Ensure consistent brand messaging, tone of voice, and visual identity.

Marketing campaign management

Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.

Coordinate promotional activities, product launches, and seasonal campaigns.

Monitor campaign performance and optimize marketing activities to maximize ROI.

Market research & consumer insights

Analyze market trends, customer behavior, and competitor activities.

Identify opportunities for innovation and brand growth.

Translate customer insights into actionable marketing strategies and product positioning.

Brand assets & cross-functional coordination

Oversee the development of packaging, marketing materials, and brand visuals.

Collaborate with design, sales, production, and product development teams to ensure brand consistency.

Support new product launches through effective branding and communication strategies.

Performance & continuous improvement

Monitor brand performance using relevant KPIs and market data.

Measure campaign effectiveness and recommend improvements.

Stay updated with industry trends, digital marketing developments, and consumer preferences.

Continuously identify opportunities to strengthen brand equity and customer engagement.

Requirements

Education

Bachelor's degree in marketing, business administration, or a related field.

Experience

3-5 years of experience in brand management, marketing, or consumer marketing.

FMCG industry experience is mandatory.

Experience managing integrated marketing campaigns and product launches is highly preferred.

Technical knowledge

Strong understanding of brand management principles and consumer marketing.

Experience with digital marketing platforms and social media marketing.

Knowledge of market research techniques and performance analytics.

Proficiency in Microsoft Office and marketing analytics tools.

Familiarity with graphic design workflows and creative development processes is an advantage.

Competencies

Strategic thinking and business acumen

Creativity and innovation

Strong analytical and problem-solving skills

Excellent communication and storytelling abilities

Project management and organizational skills

Cross-functional collaboration and stakeholder management

Results-oriented mindset with attention to detail

Ability to work in a fast-paced FMCG environment

Leadership, initiative, and decision-making skills