Retention Email Manager | gn | DTC, Klaviyo, Lifecycle
Accountabilities: The Retention Email Manager will manage lifecycle marketing initiatives across multiple direct-to-consumer accounts, combining strategic execution, creative copywriting, and project coordination. The role requires ownership of client relationships, campaign performance, and continuous optimization of retention programs.
Write compelling retention email copy for multiple brand accounts while maintaining each brand’s unique voice and positioning.
Support project management activities across assigned accounts, including tracking deliverables, coordinating approvals, and managing campaign timelines.
Own retention strategy and roadmap development for assigned client accounts.
Lead client communications, including calls, business reviews, performance discussions, and strategic planning sessions.
Analyze campaign performance data and translate insights into actionable recommendations to improve customer engagement and revenue.
Develop and optimize lifecycle marketing campaigns using customer behavior insights and retention best practices.
Collaborate with senior retention team members to execute strategic initiatives and improve account performance.
Ensure consistent delivery quality, organization, and accountability across all assigned projects.
Identify opportunities to improve customer journeys, email flows, and retention processes.
Requirements:
The ideal candidate has hands-on lifecycle marketing experience, strong copywriting ability, and the confidence to independently manage client relationships and retention strategies. They should be comfortable working with data, owning projects, and operating in a fast-paced e-commerce environment.
2+ years of hands-on experience with Klaviyo and email retention marketing.
Strong copywriting skills with the ability to create engaging, brand-aligned messaging with minimal guidance.
Experience managing client relationships independently and communicating updates proactively.
Ability to analyze marketing performance data and convert insights into strategic actions.
Experience working with Shopify brands, DTC companies, or e-commerce businesses.
Previous agency experience or experience supporting high-growth DTC brands is preferred.
Strong project management skills with excellent organization and attention to detail.
Ability to manage multiple priorities while maintaining quality and meeting deadlines.
Self-motivated, accountable, and comfortable working in a remote environment.
Interest in growing into a more strategic retention leadership role.
Benefits:
Competitive salary package.
Fully remote work flexibility.
Generous paid time off.
Clear career progression path toward Senior Retention Manager responsibilities.
Access to marketing tools, data, courses, and coaching resources.
Opportunity to work directly with rapidly growing e-commerce brands.
High level of ownership and autonomy in managing client accounts.
Collaborative environment with experienced retention and marketing professionals.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
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