Paid Media Manager

Accountabilities Develop and execute comprehensive paid acquisition strategies that drive customer growth, revenue performance, and long-term business objectives across multiple brands.

Lead the optimization and transformation of paid media programs by improving efficiency, scalability, and overall marketing performance.

Manage strategic investment decisions across campaigns, channels, audiences, and brands to maximize return on marketing spend.

Own Google Ads strategy and performance across Search, Performance Max, Demand Gen, Shopping, and other campaign formats.

Analyze campaign performance, customer behavior, competitive trends, and attribution data to identify opportunities and improve outcomes.

Build full-funnel acquisition strategies across paid search, paid social, YouTube, Microsoft Ads, SEO, CRO, lifecycle marketing, and other channels.

Evaluate channel performance and adjust investments based on business impact, customer behavior, and growth opportunities.

Conduct account audits, testing programs, and optimization initiatives across campaigns, bidding strategies, audiences, creatives, and landing pages.

Ensure operational excellence through accurate campaign execution, tracking integrity, reporting, and continuous improvement processes.

Manage a significant annual paid media budget while balancing revenue growth, profitability, customer acquisition costs, and long-term efficiency.

Create executive-level reporting and recommendations that translate performance data into actionable business strategies.

Partner with cross-functional teams including Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and external platform partners.

Leverage AI-powered tools and emerging marketing technologies to improve analysis, forecasting, automation, and workflow efficiency.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field.

5–8 years of experience managing complex paid acquisition programs with direct ownership of revenue growth and performance outcomes.

Expert-level experience managing Google Ads, including Search, Performance Max, YouTube, Demand Gen, and Shopping campaigns.

Proven success improving underperforming paid media programs through optimization strategies rather than increased advertising spend.

Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, and conversion optimization.

Strong understanding of how paid media, SEO, CRO, lifecycle marketing, and analytics work together to improve customer acquisition.

Advanced analytical skills with the ability to identify root causes, uncover growth opportunities, and translate insights into business recommendations.

Experience with GA4, Shopify, attribution platforms, reporting tools, and AI-enabled marketing solutions.

Strong communication and executive presentation skills with the ability to influence stakeholders and drive alignment.

Ability to manage multiple brands, competing priorities, and significant business responsibility in a fast-paced environment.

Strategic mindset combined with strong operational execution and attention to detail.

Benefits

Competitive compensation package.

Opportunity to lead high-impact paid acquisition strategies across multiple brands.

Significant ownership over marketing investments and business growth initiatives.

Collaborative environment with cross-functional teams across marketing, analytics, product, and finance.

Opportunity to leverage advanced advertising platforms, AI tools, and emerging marketing technologies.

Professional growth opportunities within a mission-driven organization.

Inclusive workplace culture that values diverse perspectives and experiences.

Opportunity to make a measurable impact on customer acquisition, revenue growth, and marketing efficiency.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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