Director, DTC Site Operations

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro and Wizards of the Coast, we're building fan experiences that bring some of the most beloved franchises in the world to life across our DTC storefronts. Ready to lead the team that makes it happen — fast, flawless, and unforgettable for fans? As Site Operations Director, partner with Business, Marketing, and Brand teams to turn product lineups and merchandising strategy into standout on-site moments, owning execution from handoff to launch!

This is a hybrid role requiring three days per week in our Renton, WA office.

What You’ll Do:

Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties

Plan execution and capacity against business plans, and make sharp trade-off calls when priorities compete

Lead the launch execution calendar and deliver every update on time and consistently

Transform brand-provided copy and assets into site-specific content and graphics that make each property pop

Catch launch risks early, own problem-solving, and keep partners informed every step of the way

Set clear SLAs to measure and report on team performance, and find opportunities to automate manual processes

Convert engagement data into recommendations that power future launches

Launch experiments with partners to continuously improve the shopping experience

What You Will Bring:

8+ years of operational or ecommerce experience in DTC, digital media, entertainment, or consumer brands

A track record of turning brand strategy into digital execution — PDPs, homepages, landing pages, site content, and beyond

Experience building intake and delivery processes for digital storefronts

Consistent track record to spot process gaps, automate manual work, and set SLAs that stick

Demonstrated judgment in capacity planning and trade-off decisions under pressure

Experience building and leading teams that own digital operations, copy, and digital assets

Strong grasp of mobile-first, responsive design

Experience launching A/B experiments and translating results into action

Sharp cross-functional and escalation-management skills, with the ability to align partners and drive timelines forward

Nice to Have:

Comfort operating shared or multi-tenant ecommerce platforms across multiple brands/customers

Broad knowledge of end-to-end DTC operations, including both site operations and fulfillment operations

Familiarity with Salesforce Commerce Cloud, CMS, or similar platforms

Background in graphic design or creative production

A genuine passion for gaming, toys, or entertainment franchises

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $155,200 — $232,800 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

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