Assistant Marketing Manager

1. Performance Strategy & Revenue Growth

Develop and execute performance marketing strategies for:

• Laundromat franchise business
• Commercial washing and drying machine sales (B2B / Investors)
• Design and manage separate marketing funnels for each business line (High Consideration Products)
• Manage and optimize online advertising campaigns across platforms (Meta, Google, TikTok, LINE, etc.)
• Analyze leads, conversions, and lead quality in collaboration with the Sales team
• Manage and control advertising budgets to maximize ROI and ROAS

1. Content Strategy & Brand Governance

• Define content strategy aligned with brand positioning and performance objectives
• Oversee all content across online and offline channels
• Review, evaluate, and provide feedback on work from internal content teams and agencies
• Ensure consistency in tone of voice, messaging, and key visuals in line with brand guidelines
• Connect content with sales funnels, focusing on conversion rather than aesthetics alone

1. Data, Insight & Collaboration

• Monitor, analyze, and summarize campaign performance with actionable strategic insights
• Prepare performance reports and present results to marketing management and executives
• Collaborate closely with Sales, Franchise, Product, and Agency teams
• Continuously study customer behavior, investor profiles, and market trends to refine strategies

Qualifications: Bachelor’s degree or higher in Marketing, Business Administration, or related fields 4–6 years of experience in Performance Marketing, Lead Generation, or Content Strategy Experience in Franchise, B2B, Investment, Machinery, or High-Value Product marketing is highly preferred Strong understanding of sales collaboration and data-driven decision-making Strategic mindset with hands-on execution capability Leadership qualities with strong communication skills