Senior Brand Manager

Your tasks

1. Market Research: Participate in conducting comprehensive market research to evaluate market trends, customer behavior, the company’s market position, and competitor activities in order to develop effective marketing and advertising campaigns.
2. Annual Marketing Plan: Contribute to the development of the annual marketing plan and campaign calendar, ensuring marketing activities are aligned with seasonal opportunities and business objectives.
3. Budget Management: Assist in preparing the annual marketing and advertising budget, monitor campaign expenditures, optimize costs, and ensure compliance with the approved budget.
4. New Product Launches: Collaborate with the Product Development team to ensure new product launches are aligned with the brand strategy, market positioning, and customer needs.
5. Advertising Agencies Management: Coordinate with external advertising and marketing agencies to plan, execute, and monitor marketing campaigns while ensuring alignment with brand objectives and quality standards.
6. Digital Marketing Coordination: Coordinate with the Digital Marketing Manager to ensure the successful execution of marketing campaigns across digital platforms, social media channels, and other online communication channels.
7. Customer Insights: Coordinate with the Customer Service Manager to measure customer satisfaction, evaluate customer feedback, and assess the effectiveness of marketing campaigns in communicating key brand messages.
8. Brand Identity & Creative Development: Coordinate with the Design Manager and external agencies to ensure all creative materials, packaging designs, promotional materials, exhibition displays, and marketing collateral are aligned with the brand strategy and campaign objectives.
9. Product Development Support: Support product development initiatives by utilizing market research, customer feedback, and complaint analysis to enhance product offerings, strengthen brand competitiveness, and attract new customers.

Requirements

• Education: Bachelor’s Degree in Business Administration (Marketing) or a related field.
• Years of Experience: Minimum of 8 years of relevant marketing experience, including at least 3 years in a Brand Manager or equivalent position.
• Computer skills: Proficiency in Microsoft Office applications.
• Languages: Proficiency in English
• Certificates: Marketing Diploma