- Develop and implement marketing strategies and successful campaigns across traditional and digital channels.
- Conduct market research to analyze customer behavior, purchasing habits, trends, and preferences.
- Identify and analyze competitors to identify market opportunities and improve the company's market position.
- Plan, organize, and monitor marketing campaigns, promotional activities, events, and new product launches.
- Set up tracking systems for online marketing activities and monitor campaign performance.
- Track progress and evaluate the performance of marketing campaigns, providing recommendations for improvement.
- Prepare regular marketing reports by collecting and analyzing sales, market, and campaign performance data.
- Collaborate with the design department to develop promotional materials and marketing content.
- Create and review clear and engaging product marketing content.
- Coordinate with internal departments and external partners to ensure smooth execution of marketing activities.
- Monitor the marketing team's performance, assign tasks, and ensure deadlines and targets are achieved
- Strong knowledge of traditional and digital marketing tools and strategies.
- Experience in market research and data analysis.
- Good understanding of SEO/SEM campaigns and online marketing activities.
- Solid computer skills, including MS Office, web analytics tools, and Google Ads.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Bachelor's degree in Marketing, Business Administration, or a relevant field.
