Sales & Market Validation Executive – Technology
Key Responsibilities
- Sales & Business
Development
Identify and develop potential customers and business opportunities in Kenya and other target markets, particularly the U.S.
Prospect, engage, and qualify potential customers through calls, email, LinkedIn, networking, referrals, and other relevant channels.
Conduct product presentations, demonstrations, and introductory discussions with prospective customers.
Build and maintain a pipeline of qualified leads and opportunities.
Follow up with prospects and support conversion of opportunities into paying customers.
Work towards agreed sales targets and commission-based performance objectives.
- Product & Market
Validation
Conduct market validation activities to determine the product's relevance, demand, and commercial potential in different markets.
Engage prospective customers to understand their challenges, needs, buying behaviour, and willingness to adopt the product.
Test and validate the product's value proposition, positioning, pricing, and key selling points with target customers.
Gather structured feedback from potential and existing users and share insights with the product/development team.
Identify gaps between the current product offering and customer expectations and recommend areas for improvement.
Research and assess potential customer segments and use cases across Kenya and the U.S. market .
Monitor competitor products, market trends, customer preferences, and emerging opportunities.
Help identify which market segments offer the strongest potential for initial product adoption.
- Customer Discovery &
Insights
Develop relationships with early adopters and potential customers who can provide meaningful product feedback.
Conduct customer discovery conversations and document key findings.
Track recurring customer pain points, objections, feature requests, and purchasing considerations.
Translate customer feedback into practical insights that can inform product development and commercial strategy.
Support the development of customer personas and priority market segments.
- Reporting & Commercial
Insights
Maintain accurate records of prospects, customer conversations, market feedback, and sales opportunities.
Provide regular reports on sales pipeline, conversion opportunities, market feedback, and emerging trends.
Present actionable insights to management on product-market fit and opportunities for growth.
Support management in refining the product's go-to-market approach based on market evidence.
Ideal Candidate Profile
1–4 years' experience in sales, business development, technology sales, customer success, market research, or a related role.
Background or qualification in Technology, IT, Computer Science, ICT, Business, Marketing, or a related discipline .
Demonstrated interest in technology products and emerging technologies.
Strong sales and business development aptitude.
Comfortable speaking to customers, asking probing questions, and gathering insights.
Strong communication and presentation skills.
Able to understand a technology product and communicate its value in simple, customer-friendly language.
Commercially curious, analytical, and comfortable working with limited information in an evolving product environment.
Strong research and market analysis skills.
Comfortable engaging both Kenyan and international/U.S.-based prospects .
Self-driven, proactive, and comfortable working in a start-up or product-development environment.
Strong digital literacy, including familiarity with tools such as LinkedIn, CRM systems, email outreach, and virtual meeting platforms.
Key Success Measures
Success in the role will be measured through a combination of:
Qualified leads generated.
Customer/prospect engagements completed.
Sales opportunities created and converted.
Revenue generated.
Market segments identified and validated.
Customer discovery interviews conducted.
Quality and consistency of customer/product feedback gathered.
Insights provided to inform product development.
Evidence of product-market fit and customer willingness to adopt/pay.
Development of early customer relationships in Kenya and the U.S.
Apply via: https://forms.gle/D9FaHKBLTkBuG5xGA