TikTok Shop Strategist

TIKTOK SHOP STRATEGIST

A TikTok Shop Strategist at CTC is an expert in all things TikTok commerce. You will own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning. You will work closely with clients as their primary point-of-contact and lead strategist, analyzing performance data across shop, creator, and ad metrics to drive measurable GMV and contribution margin growth. You will mentor Junior and Mid-level Strategists, enforce best practices across the department, and partner cross-functionally with Creative, Community, Media, and Ops to deliver excellence for every brand you own.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

You are committed to making decisions informed by research

Your customer service is referenced as the bar that others strive to emulate

You take pride in arriving to meetings prepared with insight to contribute

You organize your time and say “no” appropriately so that you can attend to what is most critical

You are committed to approaching challenge & failure with curiosity about how to improve

Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

You are passionate about building brands for the next generation

You gather context ahead of meetings so that you arrive prepared with insight and input

You clearly articulate your expertise so that even a beginner can understand the concept

You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You seek opportunities to refine your skills without being prompted

You desire to inspire others with your excellence and expertise

You are willing to put in the reps to be an expert in your domain

You resist the temptation to play victim; instead, you take 100% ownership over outcomes

WHAT SUCCESS LOOKS LIKE

NECESSARY SKILLS

CLIENT STRATEGY & GROWTH

Own end-to-end client strategy from shop structure and product selection to creator, media, and campaign planning

Develop quarterly growth plans aligned with GMV, contribution margin, and brand goals

Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence

Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance

PERFORMANCE ANALYSIS & REPORTING

Own performance results across shop, creator, and ad metrics; track progress weekly

Deliver actionable insights: what worked, what didn’t, and what’s next

Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly

Present clean, digestible reports that tell the story behind the numbers

TIKTOK SHOP PLATFORM EXPERTISE

Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team

Enforce best practices across shop setup, product listings, creator programs, and campaign execution

TEAM LEADERSHIP & EXECUTION OVERSIGHT

Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations

Set clear expectations and priorities for the week; monitor Command Center hygiene

Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively

CROSS-DEPARTMENT COLLABORATION

Partner with Ops on new client onboarding, shop health, and system setup

Work with Creative and Community to ensure content aligns with brand positioning and sales strategy

Collaborate with Media to align ad strategy with organic momentum and creator performance

CLIENT RELATIONSHIP MANAGEMENT

Serve as the single point of contact for your assigned brands

Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions

Translate client feedback into clear actions and manage expectations with honesty and professionalism

Protect client trust by maintaining confidentiality and follow-through

COMMUNICATION & LEADERSHIP

Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge

Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development

NEXT-LEVEL SKILLS

TIKTOK PAID MEDIA EXPERTISE

Hands-on experience managing TikTok Ads in conjunction with organic Shop performance

CREATOR ECOSYSTEM KNOWLEDGE

Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert

PROCESS & SYSTEMS DEVELOPMENT

Experience building or refining department-level workflows, templates, and standard operating procedures

DATA FLUENCY

Comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do

DOMAIN

MANAGEMENT Yes. This role mentors and provides oversight for Junior and Mid-level Strategists. Direct report count varies by team structure.

ORIENTATION Client-facing. You are the primary point of contact for your assigned brands.

FOCUS Weeks & Months. You are setting the weekly cadence for your teams while building toward quarterly growth targets.

WHAT'S IN IT FOR ME?

SALARY RANGE

$90,000 – $110,000 base salary, annually

This is prior to any benefits (see the “ABOUT US” section for additional details)

Bonus Structure | 15% of base salary ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

We Set the Standard

We Are Driven To Increase Value

We Create an Environment of Excellence

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you

TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!

MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals

WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

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