Marketing Manager

We are looking for a Marketing Manager to own demand generation and content, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.

This is not a “campaign execution” role. This is a builder role.

Your mission is simple and ambitious: make Coachello impossible to ignore for HR, L&D, Talent leaders, managers, and CEOs.

You will design and execute a marketing strategy that:

Captures existing demand (the 5% already in-market) Nurtures future demand (the 95%) by building memory, trust, and authority Makes Sales easier, faster, and more effective

0ur Core Belief About B2B Marketing

We strongly believe that:

Advertising mostly reaches people who are not buying yet Marketing’s real job is to build and refresh memory links When buyers enter the market, they choose the brand they remember Content, not ads alone, is the long-term growth lever

Great companies win both games:

Capture demand today Build demand for tomorrow

You will be the owner of this strategy.

What You’ll Do

1. Own Demand Generation (End-to-End)

Define and execute Coachello’s demand generation strategy Connect content, SEO, email, events, and sales activation into one coherent system Pilot and grow our inbound engine, from first touch to sales handover Work in tight alignment with Sales to ensure marketing directly supports revenue Feed inbound leads into Sales and nurture flows Ensure marketing helps Sales start better conversations, not colder ones Build and grow an engaged email audience

1. Events

Design and execute high-impact events (webinars, roundtables, conferences) in close collaboration with Sales Ensure events support both brand visibility and demand generation Turn events into reusable content and sales follow-ups

1. Build Content as a Growth Engine

Content is our long-term moat. You will:

Define the editorial strategy and content angles Turn our unique data into high-value insights:

Examples of content you’ll drive:

“We analyzed X coaching sessions, here’s what leaders struggle with most” “What HR and L&D leaders are actually working on right now” Data-driven LinkedIn posts, short videos, charts, checklists, templates

Sales Alignment, Testimonials & Case Studies

Work closely with AM and CSM to identify strong client stories and proof points Create clear, credible testimonials and case studies that directly support Sales conversations Continuously refresh sales assets based on real client outcomes.

1. Product Marketing

Own product messaging, website copy, sales decks, case studies, and key assets Clarify what Coachello does, for whom, and why it matters Translate complex products (AI, coaching, data) into simple, compelling narratives

1. Activate the Team & Coach Community

Turn employees and coaches into content multipliers Create simple playbooks so content is shared consistently

1. Lead & Scale the Function

Manage and mentor a marketing lead Build the foundations for a scalable marketing team Define priorities, rituals, and operating principles