- Develop and maintain relationships with key F&B customers, including restaurants, cafés, hotels, food courts and central kitchens.
- Manage major customer accounts and resolve escalated commercial or service-related issues.
- Negotiate pricing and commercial arrangements within approved guidelines.
- Work with internal teams to ensure product availability and reliable delivery services.
- Oversee customer credit assessments and payment arrangements.
- Monitor outstanding payments and accounts receivable.
- Ensure timely billing and payment collection.
- Manage overdue accounts and minimize bad debt exposure.
- Minimum 5 years of B2B sales experience in food distribution, fresh produce, F&B or food supply chain industries.
- Established network and strong relationships within Singapore's HORECA industry.
- Proven track record in business development, customer acquisition and revenue growth.
- Strong experience in key account management, sales planning and commercial negotiations.
- Familiarity with credit management and payment collection.
- Excellent leadership, communication and interpersonal skills.
- Results-oriented with strong commercial and problem-solving abilities.
