Digital Marketing Senior

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid social, search, and display.
• Manage marketing budget and ensure efficient allocation across channels for maximum ROI.
• Develop and oversee SEO/SEM strategies to improve organic visibility and traffic.
• Analyze campaign performance using analytics tools and translate data into actionable insights.
• Collaborate with the content, design, and product teams.
• Lead A/B testing initiatives to improve conversion rates and campaign effectiveness.
• Manage relationships with external agencies, vendors, and media partners.
• Monitor market trends, competitor activities, and the latest digital marketing tools.
• Oversee social media strategy and community growth across platforms.
• Prepare regular performance reports and present insights to management.
• Mentor junior marketing team members and support their professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in digital marketing, with at least 3 years in a senior or lead role.
• Proven track record managing paid campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
• Strong understanding of SEO, SEM, and content marketing strategies.
• Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.).
• Experience managing marketing budgets and reporting on ROI/ROAS.
• Strong communication, leadership, and project management skills.
• Creative mindset with the ability to develop compelling campaign concepts.

Skills: Content Strategy, B2B Marketing, Google Ads, TikTok, Social Media, Content Marketing, Google Analytics, Digital Marketing, Image Editing, Marketing Communications