Social Media Manager

Responsibilities:

Content production (the bulk of the job):

Plan, produce and publish three text-and-image posts per day across Facebook, Instagram, X, LinkedIn and WhatsApp Produce two video posts per week for TikTok and Reels — shot and edited by you Design on-brand graphics in Photoshop, CorelDRAW, Illustrator or Canva, working from our brand kit Turn one source into many: a single blog post, advisor interview or student success story should become a Reel, a carousel, an X thread and a LinkedIn post Build and maintain a content calendar keyed to real application deadlines — admissions cycles, loan application windows, UCAS and Common App dates, and scholarship deadlines all move on fixed dates, and our content should be early, not late Appear on camera yourself for explainers, deadline round-ups, Q&As, Lives and behind-the-scenes content Film and edit short interviews with students we've placed abroad and with our advisors

Community and engagement:

Reply to comments and DMs across every platform, quickly and in our voice Seed and moderate discussion in our on-site community forum — surface the good questions from social into the forum and make sure they get answered Route genuine enquiries to the right advisor instead of letting them go cold Spot and lift member wins: acceptances, scholarships, visa approvals

Growth and reporting:

Optimise captions, titles and on-screen text for how people actually search on TikTok and Instagram — not just for the feed Tag every link with UTMs so we know which posts bring traffic that converts Track performance in Meta Business Suite, TikTok analytics and Google Analytics 4 Deliver a short weekly performance snapshot: what we published, what worked, what we're changing next week Grow and coordinate a small pipeline of campus ambassadors and student creators producing content for us

Brand voice and accuracy:

Keep one consistent voice across six platforms Never publish a claim about visa requirements, scholarship eligibility or loan terms without checking it against source material and getting sign-off. This matters more here than in almost any other social role — people make life decisions on what we post

Requirements:

2+ years managing social media for a brand, business or organisation, with results you can point to A live portfolio or account links. Tell us what the numbers were when you arrived and what they were when you left Strong graphic design skills in Photoshop or CorelDRAW (Illustrator, Figma or Canva also welcome). You should be able to produce a clean, on-brand post without waiting for a designer Fluent, confident written and spoken English. You'll be writing for an audience across 54 countries, so your copy needs to travel beyond one local reference pool Genuinely comfortable on camera — presenting, explaining, interviewing Working knowledge of platform analytics and Google Analytics 4, and the ability to say what a number means rather than just report it You use AI tools daily to work faster — drafting, ideation, summarising, repurposing — and you review everything before it goes out. We want the speed, not the sameness Organised and self-starting. You'll be trusted with the calendar and expected to keep it full

A plus:

Video editing in Premiere Pro, DaVinci Resolve or CapCut Experience in education, study abroad, EdTech, or with a student audience Paid social experience: Meta Ads Manager, TikTok Ads, audience building, creative testing Copywriting, email marketing or influencer and creator management Basic motion graphics or subtitling

What we offer:

A performance bonus on top of salary, tied to community growth and enquiries generated A real say in strategy. You won't be handed a calendar to execute — you'll help build it Budget for content production, and equipment provided Direct access to leadership, and fast decisions. We're small enough that good ideas ship the same week Work that visibly changes lives. Every acceptance letter in our community started with someone finding us online