Assistant Marketing Manager
About the company
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The Assistant Marketing Manager role is instrumental in executing the marketing strategy of the mall. The Assistant Marketing Manager will be responsible for execution of the entire marketing mix across digital, PR, brand, events, retailer support and revenue driven activations. Within this role you will be an excellent communicator, being able to speak, read and write in Arabic. Your ability to forge relationships with agency partners, strategy partners (both government and private), retailers and the wider asset team departments will be your strength. You will host the ability to work across multiple projects at a given time and meet demands of the retail environment.
Key responsibilities
Work with and support Al-Futtaim Group retail and brands
Maintaining relationship with third parties, agencies, suppliers and government entities
Handle event enquiries and ensure BTL/ATL exposure is provided by team
Apply for government permits
Preparation and ownership of event reports and administrative tasks are in compliance with audit
What you will do
Brand
Website content: Ability to upload and manage content
Collect and update retailer content for all digital platforms
Communications
Retailers: Lead marketing relationship with all tenants
Conduct annual marketing campaigns and events with tenants and manage regular communications via newsletters
Campaigns/Promotions: Project management of campaigns assigned from concept to execution
Support Events Manager for on-ground activities during all annual campaigns
Campaign evaluation and reporting on a timely basis
PR: Manage retailer related announcements and messages with PR agency
Social media: Managing content for digital platforms provided by tenants together with Digital Manager
Manage social channels and social media initiatives and execute to high standard
Finance
Invoicing: Ensuring all projects completed are billed accurately and on time to be processed by Marketing Administrator
Budgets: Managing campaign budgets and identifying savings where applicable
Policies & procedures: Assist in preparing specialty leasing forms where related to marketing events
Research
Conduct monthly competitor reviews on campaigns, services and global best practices
Government partnerships
Coordinate various campaigns through the year in collaboration with government entities
Required skills to be successful
Behavioral competencies:
Team player – work as one team
Takes ownership, shows accountability
Task oriented, process driven, takes initiative
Strong communicator
What equips you for the role
Minimum qualifications and knowledge:
Degree or diploma in marketing
3-4 years of marketing experience within malls, retail or agency
Mall marketing or retailer marketing experience (preferred)
Good knowledge of local marketing in terms of events, festivals, DED, DTCM, suppliers and agencies
Arabic language
About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.
Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.
Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Malls’ deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.