Website Operations Specialist

Core Responsibilities:

1. Order Fulfillment Management: Process daily order fulfillment for the DTC (Direct-to-Consumer) website; download monthly orders for data statistics and analysis.

1. Order Data Analysis:

• a. Analyze sales performance across different countries, regions or cities based on shipping addresses; identify high-potential markets to inform advertising strategy.
• b. In cases of logistics anomalies or address issues, contact customers to verify their addresses.
• c. Analyze abnormal orders (e.g., payment success rate) and escalate to customer service for user communication and resolution.

1. EDM Operations: Export orders by SKU, extract customer email addresses and send EDM campaigns to drive repeat purchases.

1. Data Processing: Upload existing customer email lists and precisely target these returning customers across advertising platforms for retargeting campaigns.

1. User Privacy: Handle other tasks related to user privacy scenarios.

Requirements:

1. Education: Bachelor's degree or above in Statistics, Computer Science, Data Science or related fields (Master's preferred).

1. Language: Fluent in both Chinese and English (written andspoken); able to independently write data analysis reports.

1. Competencies: Sharp logical thinking, able to identify business risks from data anomalies; strong cross-cultural communication skills.

1. Preferred: Experience in overseas e-commerce data analysis; internships involving DTC website analytics stacks such as Google Analytics or Shopify.