Business Development & Marketing Officer

Responsibilities:

Identify and pursue new business opportunities to grow the firm's asset management and portfolio management business. Develop and maintain strategic relationships with high-net-worth individuals (HNIs), corporate clients, institutional investors, and financial partners. Manage the end-to-end marketing lifecycle, including campaign planning, content creation, execution, and performance reporting. Promote the firm's investment products and managed portfolios, including Money Market Funds, Fixed Income Funds, Equity Funds, Balanced Funds, Mutual Funds, and Discretionary Portfolio Management services. Prepare and deliver marketing materials such as investment brochures, pitch decks, fund fact sheets, client presentations, email newsletters, and social media content. Coordinate investor outreach initiatives through WhatsApp, SMS, phone calls, webinars, seminars, and email campaigns to drive client acquisition and retention. Build and maintain strong relationships with existing clients by providing regular portfolio updates, investment information, and exceptional customer service. Analyse market trends, economic developments, and investor behaviour to refine marketing strategies and identify new growth opportunities. Work closely with the Investment, Compliance, and Operations teams to ensure all marketing communications comply with regulatory requirements. Support the launch and promotion of new investment products and collective investment schemes. Monitor marketing performance metrics and prepare periodic reports with recommendations for continuous improvement. Represent the firm at investment seminars, conferences, networking events, and client meetings to enhance brand visibility and business growth.

Requirements:

Bachelor's degree in Marketing, Business Administration, Finance, Economics, or a related discipline. Proven experience in business development, marketing, relationship management, or sales within the financial services industry. Knowledge of asset management, portfolio management, mutual funds, collective investment schemes, and other investment products is a strong advantage. Good understanding of the Nigerian capital market and financial instruments, including Treasury Bills, FGN Bonds, Commercial Papers, Equities, Mutual Funds, and Fixed Income products. Strong communication, presentation, negotiation, and interpersonal skills. Proficiency in Microsoft Office Suite and digital marketing platforms; experience with CRM systems and social media management tools is an added advantage. Strong analytical and problem-solving abilities with attention to detail. Self-motivated, target-driven, and capable of managing multiple projects simultaneously. Creative mindset with the ability to develop compelling marketing campaigns and investor engagement initiatives. Professional certifications such as CIS, SEC-sponsored certifications, or other relevant qualifications will be an added advantage.

Key competence:

Business Development Client Relationship Management Investment Product Marketing Portfolio & Wealth Management Awareness Digital Marketing Market Research & Analysis Communication & Presentation Skills Investor Relations Strategic Thinking Team Collaboration