Lifecycle Marketing Manager

What you will do at VeSync: Email & SMS Program Audit

Audit every active marketing campaign and automated/triggered flow in Klaviyo

Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime optimization

List Growth

Grow the owned email and SMS list across every touchpoint, not just DTC checkout

Build ways to capture first-party contact information from customers who discover us through retail and marketplace channels

Partner with Acquisition on list-growth campaigns and sign-up incentives

Lifecycle Email & SMS

Build and optimize welcome and onboarding flows

Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and Cosori

Segmentation & Personalization

Stand up real behavioral segmentation, using purchase history, engagement, and product category

Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture

Coordinate with the Conversion team on personalized homepage content by visitor type

Loyalty Strategy & Advocacy

Design Levoit and Cosori's North America loyalty strategy from the ground up Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working closely with our Global team to align North America's approach with the global strategy Run referral and UGC/review-generation campaigns

Retention Reporting

Track repeat purchase rate and CLTV

Own retargeting strategy for lapsed customers, in partnership with Acquisition

What you bring to the role: Required

7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to operate at that level

Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including connecting it to segmentation and personalization programs, not just inheriting one someone else already built

Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing

A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing them through content and targeting

Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with the data you have.

A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather than waiting for direction.

Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already built

Nice to Have

Experience in subscription or replenishment-driven DTC businesses

Experience growing an owned list through channels beyond direct checkout

Experience partnering with global or regional teams to align local strategy with a broader company-wide approach

Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem

Familiarity with Shopify Plus

Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage

Location: This is an on-site, office-based role in Tustin, CA.

Salary: Starting at $125K Annually

Perks and Benefits: 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen