Social Media Manager

Responsibilities:

Develop, implement, and manage comprehensive social media strategies across platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, X, YouTube) to align with company goals. Create and maintain a dynamic content calendar to ensure consistent, timely, and high-quality posting. Produce engaging, high-performing visual and written content, including short-form videos (Reels, TikToks), graphics, stories, and promotional copy. Stay ahead of industry trends, algorithm updates, viral formats, and audio to leverage relevant cultural moments. Actively engage with followers, respond to comments, direct messages, and inquiries in a timely and professional manner. Build brand loyalty and cultivate an active, supportive online community around the brand. Monitor key performance metrics (reach, engagement, click-through rates, follower growth, conversions) using analytics tools. Prepare regular performance reports and optimize strategies based on data-driven insights. Maintain consistent brand voice, tone, and visual aesthetics across all social channels. Collaborate with internal teams (marketing, design, sales) or external creators/influencers to execute campaigns and product promotions.

Requirements:

Minimum qualification of SSCE. 1 year of previous experience in a similar role. Strong video editing (CapCut, Premiere, or Canva), copywriting, graphic design, social analytics proficiency, and deep knowledge of major social media platform algorithms.