Area Sales Manager

Responsible for achieving area sales targets by leading and managing a team of TSMs across the assigned area. Develop area sales plans, store coverage mapping, and visit schedules for TSMs to ensure all stores are covered. Monitor, coach, and evaluate TSM performance to drive productivity and improve the sales attach rate across the area. Plan and oversee the execution of sales and promotional programs at area level, ensuring consistent implementation across stores. Conduct regular store visits and joint visits with TSMs to assess field execution, store conditions, and competitor activity. Build and maintain relationships with store management, channel partners, and client stakeholders at area level. Consolidate and analyze area sales performance, and report to RSM and management, including action plans for underperforming stores. Ensure the TSM team follows company policies, SOPs, and reporting discipline.

Skills: Business Development, Sales Strategy, Communication Skills