Content Strategist

This job posting seeks a fast-paced Content Strategist based in Kelapa Gading with an FMCG/F&B background to lead organic short-form content strategy, cross-team creative execution, and advanced AI-driven workflows across multiple brands. Key Priorities

• Strategic Architecture: Define content pillars, overarching themes, creative directions, and platform-specific hooks for short-form platforms (TikTok and Instagram Reels).
• Trend Contextualization: Rapidly analyze viral social media trends and adapt them strategically to align with brand identity (brand-right adaptation) rather than simply replicating them.
• Creative Alignment & Execution: Draft sharp creative briefs and collaborate seamlessly across creative teams (designers, videographers, influencers/KOLs) under tight timelines.
• Data-Driven Optimization: Evaluate organic content performance metrics across TikTok and Instagram to extract tactical, actionable insights and continuously refine ongoing content strategies.
• AI Integration: Leverage advanced AI/LLM tools (ChatGPT, Claude, Gemini, etc.) through effective prompting techniques to streamline research, ideation, copywriting, and performance analysis.

Requirements

• Experience: 2–4+ years of proven experience in Content Strategy, Social Media Strategy, or Digital Content Management.
• Industry Background: Background in FMCG / F&B is strongly preferred (accustomed to a fast-paced, highly dynamic, and adaptable work environment).
• AI Proficiency (Advanced): Highly skilled in operating AI tools (ChatGPT, Claude, Gemini, etc.) with strong prompt engineering capabilities to drive workflow efficiency from ideation to research.
• Collaboration & Communication: Proven ability to communicate and collaborate effectively within a growing, mid-to-large-scale creative team structure.
• Platform Mastery: In-depth understanding of social media culture, short-form video trends (TikTok & Reels), hooks, and compelling storytelling formats.
• Multi-Brand Management: Demonstrated ability to manage and execute content strategies for multiple brands simultaneously with precision and timeliness.

Skills: Presentation Skills, Microsoft Office, Teamwork, Analytical Skills, Public Speaking, Administration, Microsoft Excel, Microsoft Word, Communication, Customer Service