Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Lagos, Nigeria (On-site)

Job Type: Full-time

Industry: Multi-Brand Portfolio (Luxury Retail, Real Estate, Hospitality, Education)

About the Role

We are seeking a high-performing, strategy-driven Digital Marketing Manager to oversee, structure, and scale digital growth strategies across our diverse business entities—spanning luxury retail, high-end real estate, hospitality, and education.

In this pivotal role, you will bridge performance marketing, organic search (SEO), content strategy, social media management, and CRM lifecycle marketing. You will own digital campaign architecture, oversee multi-channel budgets, and ensure every online interaction drives measurable brand authority, lead generation, and revenue.

Key Responsibilities 1. Strategic Leadership & Omnichannel Campaigns

Develop and execute end-to-end digital marketing strategies aligned with business targets for retail sales (e-commerce & in-store), real estate investor leads, restaurant reservations, and school enrollments. Manage and allocate performance ad budgets across Google Ads, Meta (FB/IG), TikTok, and YouTube , maximizing Return on Ad Spend (ROAS) and keeping Cost Per Acquisition (CPA/CPL) low.

1. Organic Growth, SEO & Brand Reputation

Oversee organic search strategies (SEO), content marketing, and Local SEO (Google Business Profiles) across all brand domains to capture high-intent organic traffic. Direct content creation teams/creatives to ensure brand messaging, visual aesthetics, and tone of voice reflect premium luxury and commercial standards.

1. Lead Generation, CRM & Funnel Optimization

Design automated email/SMS marketing workflows (Klaviyo, HubSpot, or Mailchimp) for lead nurturing, customer retention, e-commerce cart recovery, and VIP client engagement. Optimize conversion paths (CRO) across landing pages, website checkout flows, and lead capture forms.

1. Analytics, Reporting & Executive Governance

Maintain accurate tracking across Google Analytics 4 (GA4), Meta Pixel/CAPI, and GTM. Track, analyze, and present weekly executive performance dashboards highlighting key metrics: ROAS, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), organic traffic, and revenue contributions per brand.

Requirements & Qualifications

Experience: 5+ years of progressive digital marketing experience, with at least 2+ years in a management or leadership role overseeing multi-channel digital campaigns. Portfolio Expertise: Demonstrated success building and managing digital growth strategies across e-commerce, high-value B2C/B2B lead generation, or multi-location brands. Technical & Tactical Depth: Strong working knowledge of paid media management (Meta, Google, TikTok), technical SEO principles, and CRM/automation tools. Data-Driven Mindset: Exceptional ability to interpret web analytics (GA4) and translate raw data into profitable business decisions. Leadership & Organization: Excellent project management skills with the ability to coordinate designers, copywriters, and performance specialists seamlessly.

What We Offer

Competitive executive compensation package. High-impact leadership position with ownership over dynamic, premium brands. Collaborative and fast-paced corporate environment.

How to Apply

If you are a strategic digital leader ready to drive multi-brand growth, submit your resume and portfolio of past brand campaigns to es@opesvenit.com with the subject line "Application: Digital Marketing Manager" .

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