Global Head of Analytics
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Global Head of Analytics
Location: London, United Kingdom (2-3 days a week from our London offices)
About the role:
We're looking for a Global Head of Analytics to lead one of the most important practices in our business. This is a senior leadership role with genuine scope; you'll own a global team of around 80 people, spanning audience insight, creative performance analytics, social listening and measurement, search marketing and paid social, all embedded within in-house client teams across Europe, APAC, LATAM and North America.
Reporting to OLIVER’s Chief Strategy Officer, you'll sit at the intersection of creativity, technology and data. You’ll help OLIVER and our clients understand not just what's performing, but why, and what to do next. You’ll spearhead new solutions in driving creative effectiveness, and proving the value of the creative component of our clients’ marketing.
You’ll work closely with Brandtech colleagues in packaging and scaling Group data solutions to drive more value from marketing.
You'll also play a key role, with your Brandtech colleagues, in shaping how our proprietary Gen AI platform, Pencil, is powered by data and insight; making it smarter, faster and more impactful for the clients who rely on it.
This is a role for someone who is as comfortable in a client boardroom as they are in a product sprint. Someone who can inspire a globally distributed team, spot commercial opportunity and translate complex data into stories that help businesses make better decisions.
What you will be doing:
Lead and develop the global analytics practice
Provide leadership to a globally distributed team of ~80 analysts and insight specialists, with six direct reports across disciplines and regions
Build and sustain a high-performance, collaborative team culture across a diverse, multi-disciplinary group
Define and continuously evolve OLIVER's analytics methodologies, tools and frameworks across search, paid social, social listening, audience insight and measurement — ensuring best practice is shared and applied globally
Ensure the team has the engineering capability to integrate data sources and build automated solutions at scale
Champion data and insight as a strategic differentiator — internally at OLIVER and externally with clients
Drive commercial growth
Own the analytics revenue line, accountable for delivering 10% year-on-year growth
Identify and develop new commercial opportunities: expanding services within existing client relationships and contributing to new business pitches
Work with senior client stakeholders to demonstrate and quantify the value of data-led decision-making
Act as a senior analytics partner and thought leader for key clients — particularly on creative effectiveness, audience understanding and performance measurement
Drive meaningful improvement in client satisfaction, targeting a five-point improvement in client NPS in year one
Build and launch new products
Partner with data and technology leaders across the Brandtech Group to co-develop proprietary data products and analytics capabilities, with a focus on the creative effectiveness space
Package and position Brandtech's data assets in ways that are compelling and value-driving for OLIVER's clients — particularly at the intersection of media, creativity and agentic commerce
Lead the scaling of OLIVER's Gen AI-enabled data products, including trend and competitor reporting tools and automated social reporting
Scale OLIVER's creative effectiveness measurement approach into a differentiating, client-facing capability
Embed Gen AI at the heart of insight
Play a central role in ensuring Pencil, Brandtech's proprietary Gen AI platform, is optimally enabled by data and insight
Stay at the frontier of Gen AI developments relevant to marketing analytics — bringing new ideas and applications into the business
Work with OLIVER's wider leadership team to embed AI-powered insight into client workflows and content ecosystems
Shape group-wide data strategy
Build strong relationships with Brandtech Group data leaders, contributing to group-wide thinking on data strategy and product development
Lead thinking on how media, creativity and data come together — and how LLM recommendation and agentic commerce will reshape content ecosystems
What you need to be great in this role:
Significant senior leadership experience in analytics, data strategy or a related discipline, ideally within a creative or media agency, platform, or technology business
A track record of building and scaling high-performing, multi-disciplinary analytics teams in a global or multi-market context
Demonstrable success growing revenue and commercialising data or insight propositions
Experience developing and launching data products or insight tools, ideally in collaboration with technology partners
Deep familiarity with the marketing analytics landscape: performance measurement, audience insight, social listening, search, paid social and creative effectiveness
Exceptional strategic thinking — the ability to connect data to business outcomes in ways that resonate with C-suite and board-level stakeholders
Strong commercial instincts: experienced in identifying, shaping and closing revenue opportunities
Outstanding communication and storytelling skills — able to make complex data feel clear, relevant and actionable
Ability to lead and inspire distributed, culturally diverse teams across multiple time zones
Experienced in navigating and influencing complex, matrixed organisations
Sets the AI strategy for the analytics discipline across OLIVER's global portfolio
Genuine fluency in Gen AI and its applications in marketing and data — including hands-on experience building agents and agentic workflows
Develops AI capability across teams and client offerings; embeds AI-powered insight into client workflows at scale
Leads governance and quality standards for AI-assisted analytics across the practice
Contributes thought leadership on AI's role in data, creativity and marketing — internally across Brandtech and externally in the industry
Accountability for the analytics revenue line and year-on-year growth targets
Experience building and presenting commercial propositions from data and insight capabilities
P&L management experience across multiple markets or business lines
Track record of presenting financial performance to executive and board-level stakeholders
Formal qualifications are welcome but not required. Equivalent experience counts. Experience can be gained through work, independent research, or professional practice.
Req ID: 17877
#LI-KA1 #LI-Hybrid #LI-director Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.