KOL Specialist

Your tasks

• Develop and execute KOL and influencer marketing campaigns across Shopee, Lazada, and TikTok Shop to strengthen brand visibility and drive sales.
• Identify, evaluate, recruit, and manage KOLs, influencers, and agency partners based on campaign objectives and target audiences.
• Coordinate product launches, promotional campaigns, content deliverables, and collaboration schedules to ensure timely execution.
• Negotiate collaboration terms, campaign deliverables, and budgets while monitoring engagement, conversions, sales, and return on investment.
• Analyze influencer campaign results, platform trends, and competitor activities to identify opportunities for improvement.
• Collaborate with Marketing, Content, and E-commerce teams to optimize influencer strategies and maximize campaign effectiveness.

Requirements

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 1-3 years of experience in KOL management, influencer marketing, or campaign coordination, preferably in E-commerce.
3. Familiarity with Shopee, Lazada, and TikTok Shop.
4. Strong communication, negotiation, and relationship management skills.
5. Ability to analyze campaign performance, engagement, conversions, and sales results.
6. Well-organized, proactive, and able to manage multiple campaigns simultaneously.
7. Fluent in Thai and English Or Chinese language skills are an advantage.