Content Creator

(Lead Generation & Performance Content)

Koocester Group, Singapore

🎯 Role Objective

Plan, create, and execute high-performing content that drives views, engagement, and qualified leads daily . You are not just planning content. You are producing content that performs and converts .

🧠 What This Role Really Is

You are not a strategist sitting behind a screen. You are:

• In shoots
• In edits
• In performance reviews

👉 You turn: ideas → content → leads → revenue If content is noise, you make it perform .

⚙️ Key Responsibilities

1. 📹 Content Execution (CORE FOCUS)

Plan and execute daily content output (short-form + long-form) Be involved in:Filming Direction and On-ground execution Work closely with, Sales and Editors 👉 You are accountable for: Content going live and performing, not just ideas

1. 🎯 Content That Converts (NOT JUST VIEWS)

Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent Ensure every content answers: “What action should the viewer take?”

1. 🧠 Performance Optimisation (DAILY LOOP)

Review performance of content to Views Retention Leads generated Continuously improve to Hooks & Video structure Pacing 👉 This is a daily feedback loop , not monthly reporting

1. 🔁 Content → Leads Execution

Implement to Lead forms, CTAs, Funnel links Work with team to Improve conversion rates and Reduce friction

1. ✍️ Copy & Creative Direction

Write Hooks, Captions, CTAs Guide editors on, Flows, Cuts, Emphasis

1. 🤝 Collaboration (Execution-Focused)

Work with Sales / partnerships → align on lead goals, Content Marketer (you) team → ensure smooth shoots, Editors → ensure fast turnaround

📊 KPIs (NON-NEGOTIABLE)

• Number of content pieces published weekly
• Views per content
• Retention rate
• Leads generated per content
• % of content that converts into leads

👤 Requirements

Experience & Skills Experience in: Content creation / marketing / media Proven ability to: Execute content consistently and Improve performance over time Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

• Execution-first (not idea-only)
• Fast-moving
• Obsessed with performance
• Takes ownership of output

You Are:

• Comfortable being on shoots
• Hands-on with content
• Willing to test, fail, and iterate quickly

❌ NOT THIS ROLE

This is NOT for someone who:

• Only wants to plan
• Only wants to manage
• Only wants to analyse

🎯 Performance Expectations

• Consistent, high-volume content output
• Content that improves over time
• Clear contribution to leads and revenue
• Fast iteration and improvement cycles

🚀 Why Join Koocester

• High ownership, your work directly impacts revenue
• Fast-paced environment, no slow corporate cycles
• Work with real founders and businesses
• Build content that actually converts, not just looks good

You are not here to plan content. You are here to make content perform .