Country Lead (South Africa) - CEX

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

As part of their international expansion strategy, they are strengthening their footprint in South Africa, one of the most strategically important and regulated crypto markets globally.

The Country Lead (South Africa) will own end-to-end responsibility for the company’s market strategy, growth, and brand presence in South Africa. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.

Key Responsibilities

Develop and execute the overall country strategy for South Africa, with clear ownership of trading volume growth, user acquisition, and market expansion

Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events

Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients

Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the South Africa crypto ecosystem

Monitor and analyze South Africa crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies

Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams

Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations

Qualifications

Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred

5+ years of experience in South Africa market leadership, business development, or market expansion roles

Experience in crypto, fintech, or internet platforms is highly preferred

Strong understanding of the South AfricaWeb3 ecosystem and digital asset exchange business models

Established local industry network in South Africa (projects, media, KOLs, communities, institutions, etc.)

Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams

Solid working proficiency in English or Chinese

Highly results-oriented, with strong execution capability and market sensitivity

Nice to Have

Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company

Familiarity with South Africa regulatory frameworks or access to relevant compliance resources

Proven track record in community growth, strategic partnerships, or institutional client development