Growth & Brand Engine (BD + Marketing)
Your tasks
We are looking for a Growth & Brand Engine Specialist to take our creative assets out of the office and into the field. This role focuses on scaling our top-of-funnel reach by capturing authentic on-site video content, fixing our lead attribution gaps, and building local community and venue partnerships (e.g., condos, NGOs, new locations) to drive sustainable acquisition.
- On-Site Marketing & Content Generation:
- Visit training locations regularly to shoot authentic short-form video content and live class action with actual students.
- Clean up lead-generation tracking and attribution channels to solve the "unknown source" gap and identify what campaigns drive true paying students.
- Business Development & Partnerships:
- Identify, pitch, and secure new pool locations, condo partnerships, and corporate or expat network collaborations.
- Build localized community partnerships to diversify our acquisition channels away from pure digital ad reliance.