Marketing & Artist Relations Executive
Your tasks
Digital Marketing & Campaigns
- Assist in planning and executing campaigns for singles, EPs, videos and artist projects.
- Manage campaign calendars and promotional timelines.
- Assist with Meta, TikTok, YouTube and other digital advertising campaigns.
- Monitor campaign performance and prepare reports.
- Track audience growth, engagement, streams, content performance and campaign KPIs.
- Monitor music, entertainment and social-media trends.
- Support DSP and playlist-pitching activities when required.
Social Media & Content
- Coordinate artist social-media calendars.
- Schedule and publish approved content.
- Write or assist with captions and promotional copy.
- Monitor fan engagement, comments and messages.
- Assist in shooting basic social-media content including Reels, TikToks, Shorts and behind-the-scenes material.
- Assist with basic editing where capable.
- Coordinate photographers, videographers, designers and editors when specialist production is required.
- Maintain organised libraries of artist content and promotional materials.
- Serve as a day-to-day contact for assigned artists.
- Coordinate recording sessions, content shoots, rehearsals, interviews, meetings and promotional appearances.
- Follow up on artist deliverables and deadlines.
- Communicate schedules and label requirements clearly.
- Ensure artists are prepared and punctual for scheduled activities.
- Escalate important artist-related matters to management.
PR, Media & Radio
- Build and maintain relationships with relevant radio, TV, blogs, DJs, presenters and entertainment-media platforms.
- Assist with press releases, artist biographies, press kits and media materials.
- Pitch artist releases and stories to appropriate media outlets.
- Coordinate interviews and media appearances.
- Follow up on radio, press and promotional opportunities.
Events & Production Coordination
- Liaise with promoters, venues and event organisers.
- Confirm artist call times, soundchecks, performance schedules and requirements.
- Attend selected performances, shoots and promotional events when required.
- Assist in coordinating photoshoots, content shoots and music-video productions.
- Coordinate vendors, locations, schedules and artist availability.
- Follow up on delivery of finished creative assets.
Influencer & Creator Marketing
- Identify relevant creators and influencers for artist campaigns.
- Coordinate outreach, briefs and deliverables.
- Track creator campaign performance.
Administration & Reporting
- Maintain campaign trackers, content calendars and artist schedules.
- Track project deadlines and outstanding tasks.
- Maintain media and industry contact databases.
- Prepare weekly activity updates and campaign reports.
- Keep artist and marketing project files properly organised.
Requirements
- At least 2 years of relevant experience in music, entertainment, media, digital marketing, PR, artist management, content creation or a related field.
- Previous exposure to music, entertainment, media or artist-related projects is strongly preferred.
- Practical understanding of digital marketing and social-media campaigns.
- Experience with Meta Ads and/or TikTok Ads is an advantage.
- Experience coordinating artists, events, productions, campaigns or creative projects.
- Ability to shoot and/or edit basic short-form social-media content.
- Strong understanding of TikTok, Instagram, YouTube, Facebook and X.
- Strong written and verbal communication skills.
- Good organisational and project-management skills.
- Ability to manage multiple projects and deadlines.
- Ability to work independently, take initiative and follow through on tasks.
- Genuine interest in music, entertainment and youth culture.
- Must be available to work full-time in Accra.
- Must be willing to work occasional evenings and weekends for artist activities, events, shoots and performances.
- A degree in Marketing, Public Relations, Communications, Media, Business, Music Business or a related area is an advantage, but strong practical experience and demonstrated ability will also be considered.
Additional Advantages
- Existing relationships with radio, TV, blogs, DJs, entertainment journalists or other Ghanaian media contacts.
- Previous experience promoting music releases.
- Record-label or artist-management experience.
- Experience with Spotify for Artists, Apple Music for Artists, Audiomack or Boomplay.
- Influencer/creator campaign experience.
- Canva, CapCut, Premiere Pro or similar creative skills.
- Photography or videography experience.
- Event-production experience.
- Ability to interpret digital campaign analytics.
Other
Location: Accra