Digital Content & Community Manager

Responsibilities:

• Develop and execute digital content and social media strategies aligned with the brand’s marketing objectives and premium positioning.
• Create and manage monthly content calendars for social media platforms, ensuring consistent and timely content delivery.
• Conceptualise, create, and coordinate the production of engaging digital content, including photographs, videos, reels, graphics, captions, and stories.
• Manage the brand’s social media accounts, ensuring consistent brand voice, visual identity, and messaging.
• Write compelling captions, promotional copy, event announcements, and brand storytelling content.
• Manage daily community interactions, including comments, direct messages, mentions, tags, reviews, and audience enquiries.
• Respond to online enquiries professionally, promptly, and in accordance with the brand’s communication standards.
• Build meaningful relationships with followers, guests, prospective customers, and relevant digital communities.
• Monitor audience feedback, identify recurring enquiries, and escalate complaints or sensitive issues to management.
• Develop and execute digital content campaigns to promote the brand’s hospitality offerings, dining experiences, events, and other business activities.
• Coordinate content production for events, including pre-event announcements, behind-the-scenes coverage, live updates, and post-event highlights.
• Collaborate with management, operations, hospitality, and events teams to ensure accurate and timely content delivery.
• Monitor social media trends, emerging content formats, and industry developments to identify relevant opportunities for the brand.
• Track and analyse content performance using platform analytics, monitoring reach, impressions, engagement, follower growth, video views, saves, shares, and enquiries.
• Prepare weekly and monthly performance reports, providing actionable recommendations to improve content effectiveness and audience engagement.
• Monitor brand mentions, online reviews, audience sentiment, and relevant digital conversations to protect and strengthen the brand’s reputation.
• Maintain an organised digital library of approved content, creative assets, content calendars, and campaign materials.
• Ensure all digital content reflects the brand’s identity, values, premium positioning, and commitment to guest privacy.
• Obtain appropriate consent before publishing identifiable guest images, testimonials, or personal information.
• Perform other relevant digital marketing, content creation, and community management duties as assigned by management.

Requirements:

• A minimum of 2 years of experience
• A minimum of a degree in a related field