Assistant Sales Manager
Company Overview
Tuck Lee Ice Pte. Ltd. is Singapore’s leading ice supplier and manufacturer since 1935, known for quality, innovation, and reliable service across food-grade, block, customised, and event ice products.
Job Summary
We are looking for a dynamic, proactive and results-driven Assistant Sales Manager to support the company in driving revenue growth, expanding the customer base and strengthening business relationships. The successful candidate will assist in developing sales strategies, managing key accounts, identifying new business opportunities and leading the sales team to achieve company objectives. The role will focus on growing sales across Tuck Lee Ice's product range, including food-grade ice, block ice, customised ice products, event ice solutions and other distributed products.
Responsibilities
- Assist the COO in developing and implementing sales strategies to achieve revenue and sales targets
- Identify and develop new business opportunities across F&B, hospitality, retail, supermarkets, event organisers, and corporate sectors
- Proactively source new customers to expand the company’s market share
- Develop sales plans and monitor individual and team sales performance to meet targets
- Explore new markets, sales channels, and potential business partnerships to drive growth
- Maintain strong relationships with existing customers and key accounts through regular engagement
- Visit customers to understand their requirements and identify opportunities for additional sales
- Negotiate pricing, contracts, and commercial terms within approved guidelines to secure profitable deals
- Handle customer feedback, complaints, and escalated sales issues to ensure customer satisfaction
- Ensure high levels of customer retention through effective account management
- Assist in supervising, coaching, and motivating the sales team to enhance performance
- Set sales objectives and monitor individual sales performance against targets
- Guide sales representatives in customer acquisition and account development strategies
- Conduct regular sales meetings and provide performance updates to the team and management
- Support recruitment, onboarding, and training of sales personnel as needed
- Prepare monthly sales forecasts, budgets, and performance reports for management review
- Monitor sales revenue, gross profit margins, and customer account performance to identify trends
- Analyse sales data to identify opportunities for improvement and growth
- Track outstanding quotations, customer enquiries, and sales pipelines to ensure timely follow-up
- Provide regular reports and recommendations to management for strategic decision-making
- Support marketing campaigns, promotional activities, and new product launches to boost sales
- Identify opportunities to promote Tuck Lee Ice’s products and services at exhibitions, trade shows, and networking events
- Collaborate with the marketing team to improve brand awareness and market penetration
- Coordinate closely with customer service, operations, warehouse, production, and delivery teams to ensure order accuracy and timely fulfillment
- Manage special orders, customised ice products, and event-related requirements effectively
- Communicate customer requirements and market feedback to relevant departments for continuous improvement
Preferred competencies and qualifications
- Diploma or Degree in Business, Sales, Marketing, or a related discipline
- Minimum 3–5 years of relevant sales or business development experience
- Experience in leading or supervising a sales team
- Experience in FMCG, F&B, wholesale distribution, manufacturing, or B2B sales
- Strong communication, negotiation, and presentation skills
- Good business development and customer relationship management abilities
- Strong analytical, planning, and problem-solving skills
- Proficient in Microsoft Office and sales reporting systems
- Self-motivated, target-driven, and able to work independently
- Good command of English; knowledge of Mandarin or other languages is a plus for engaging diverse customer segments